Cision
CisionOne: media monitoring, analytics, and journalist outreach for PR and comms teams
About Cision
Cision is a media intelligence company whose CisionOne platform combines media monitoring, coverage analytics and reporting, a journalist database with pitch distribution, and social listening in one workspace for PR and communications teams. It monitors print, online, TV, radio, podcast, social, and paywalled sources across 190+ countries, and adds AI features such as coverage summaries, Boolean query building, and the React Score for flagging harmful coverage. Pricing is quote-based on annual contracts.
Pros & Cons
Pros
- Very broad monitoring coverage, including TV, radio, podcasts, and paywalled titles that many lighter tools skip
- Large journalist and influencer database (500,000+ profiles) integrated with pitching and tracking in the same platform
- Monitoring, outreach, reporting, and social listening in one tool instead of several point products
- Real-time alerts through mobile apps plus Slack and Teams keep leadership informed
- Pairs with Cision's PR Newswire for press release distribution and measurement
Cons
- No public pricing; contracts are annual and commonly cost five figures per year
- Reviewers report auto-renewal terms that require cancellation well before the term ends
- Users frequently report outdated or incorrect journalist contact details
- Interface can feel dated and list building or searching takes effort to learn
- Some reviewers report slow responses from account reps and support
Key Features
Real-time media monitoring
Mention Streams track brand, competitor, spokesperson, and industry coverage across online news, print, 3,000+ TV and radio stations, 60,000+ podcasts, social, and 10,000+ premium paywalled titles.
Global source coverage
Monitors media in 190+ countries and 96 languages, with full-text access to many top sources.
Journalist database
Human-curated database of 500,000+ verified journalist, outlet, and influencer profiles across 225 countries and territories, with filters and topic insights for building media lists.
Media release distribution
Branded email builder and templates for sending pitches and media releases to journalists, with engagement tracking tied back to earned coverage.
Media relationship CRM
Shared media lists, logged phone and email interactions, and task assignment to keep journalist relationships organized across a team.
Insights and one-click reporting
Coverage analytics dashboards that turn into shareable reports in one click.
CisionOne AI
AI keyword suggestions and a Boolean Creator for searches, coverage summaries, narrative and theme detection, AI-drafted pitches with subject lines, and best-time-to-pitch recommendations.
React Score
Proprietary AI metric that flags potentially harmful coverage such as fake news or hate speech so teams can respond during a crisis.
Social listening and publishing
Follow social conversations, post to owned social channels, and combine earned and social coverage in one view.
Mobile and team alerts
Real-time alerts through iOS and Android apps, Slack and Microsoft Teams integrations, and emailed reports.
Pricing
- Media monitoring across print, online, broadcast, podcast, and social
- Journalist database and media release distribution
- Analytics and one-click reporting
- CisionOne AI features
- Annual contract; quote via sales
Best For
Brand and competitor monitoring
Comms teams track every mention of the brand, executives, and competitors across news, broadcast, podcasts, and social in real time.
Crisis communications
Instant alerts, AI coverage summaries, and React Score help teams spot harmful stories early and respond before they spread.
Media relations and pitching
PR teams build targeted journalist lists, send branded pitches, and track which outreach turned into coverage.
PR measurement and reporting
Agencies and in-house teams turn coverage data into reports that show leadership or clients the impact of campaigns.
Multi-market agency work
Agencies track coverage for several clients across countries and languages from one account.
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