CINC
All-in-one real estate lead generation and conversion CRM for teams and top agents
About CINC
CINC (Commissions, Inc.) is an all-in-one real estate lead generation and CRM platform built for agents, teams, and brokerages. It combines done-for-you Google and Facebook ad campaigns, IDX home-search websites, an intelligent CRM with automated lead nurturing, and team management tools into a single system used by 50,000+ agents. CINC's full-service marketing team manages more than $30 million in annual ad spend on behalf of clients to deliver hyper-local, high-intent buyer and seller leads, then routes and nurtures them through automated workflows, smart suggestions, and its Etta home-shopping app. Add-ons like CINC AI and an auto-dialer help teams convert leads faster, while US-based training, live events, and masterminds support agent growth.
Pros & Cons
Pros
- Done-for-you Google and Facebook lead generation removes the need to run your own ad campaigns
- Genuinely all-in-one: lead gen, IDX website, CRM, and nurturing automations in one platform
- Powerful team management with flexible lead routing, capping, and auto-reassignment
- US-based training, live events, and masterminds support agent and team growth
- Scales from solo agents up to 50+ user multi-office brokerages
Cons
- Pricing is not published and requires a demo; reported entry points ($899-$1,299/mo) are high for newer agents
- Often sold with annual or longer commitments, reducing flexibility
- Best value is for teams and high-volume producers rather than part-time or solo agents
- Some advanced capabilities (CINC AI, auto-dialer) are paid add-ons on top of base plans
Key Features
Done-For-You Lead Generation
CINC's in-house team of Google and Facebook Premium partners builds and manages ad campaigns, deploying $30M+ in annual ad spend to generate hyper-local, qualified buyer and seller leads.
IDX Home-Search Websites
Optimized, fast IDX websites with MLS integration designed for high GCI lead capture, turning Google, Facebook, and Instagram traffic into trackable leads.
Intelligent CRM & Pipeline
A visual lead-management pipeline with calling, email, texting, and drip campaigns built in, plus tracking of which listings each contact views.
Automated Lead Nurturing
Intelligent automated workflows follow up with leads 24/7 so agents stay in touch regardless of how busy their day is.
Team Management & Lead Routing
Sophisticated lead routing with capping, weighting, and auto-reassignment rules, designed for teams and multi-office brokerages.
Etta Home-Shopping App
A top-rated consumer app that captures rich lead preferences and behavior to feed insights and smart suggestions back to agents.
CINC AI
An AI-powered add-on that provides insights, scripts, and recommendations to optimize lead conversion and business performance.
Auto-Dialer
An add-on that lets agents place multiple outbound calls quickly to work large lead lists efficiently.
Pricing
- 1 user
- IDX home-search website
- Lead management CRM
- Automated lead nurturing
- Reported starting around $899/mo
- Up to 4 users
- Team management tools
- Lead routing
- Additional integrations
- Reported starting around $1,299/mo
- Up to 49 users
- Advanced reporting and analytics
- Custom branding
- Priority support
- 50+ users
- Multi-location team systems
- Full access to advanced features
- All add-ons available
Best For
Real Estate Teams
Teams use CINC to centralize lead generation, route incoming leads automatically, and manage agent performance from one dashboard.
Top Solo Agents
High-producing individual agents rely on CINC's done-for-you ad campaigns and IDX site to keep a steady pipeline of qualified buyer and seller leads.
Multi-Office Brokerages
Larger brokerages use the Select tier to standardize lead-to-close systems and scale lead generation across multiple locations.
Lead Nurturing & Conversion
Agents use automated workflows, smart suggestions, and the auto-dialer to nurture leads 24/7 and convert them into closings.
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