Campaign Monitor
Email marketing and automation built for beautiful, branded campaigns
About Campaign Monitor
Campaign Monitor by Marigold is an email marketing platform for creating, automating, and analyzing branded email campaigns with a drag-and-drop builder and customizable templates. It adds AI writing tools, segmentation, customer journeys, and analytics, plus agency features like client accounts and private labeling. With 250+ integrations, it's aimed at marketers and agencies who want design-led email without a steep learning curve.
Pros & Cons
Pros
- Design-led builder produces polished, on-brand emails with minimal effort
- Generous starting point with a free plan and low-cost Lite tier
- Strong agency support with client accounts, private labeling, and markup
- Built-in AI writing tools and 250+ integrations including Salesforce
- Reliable deliverability and clear, benchmarked analytics
Cons
- Pricing scales steeply with contact count, especially on the Premier plan
- Premier-tier cost is high compared with many competing email platforms
- Advanced features like website builder and pre-built segments are gated to higher tiers
- Fewer built-in CRM/sales features than all-in-one marketing suites
- Send limits on lower tiers can require quick upgrades as lists grow
Key Features
Drag-and-Drop Email Builder
Design responsive, on-brand emails with a visual editor, customizable templates, and support for custom-coded HTML.
AI Writing Tools
Generate and optimize subject lines and copy with the AI Writer and AI Email Booster.
Automation & Customer Journeys
Build visual automated journeys triggered by subscriber behavior, sign-ups, dates, and purchases.
Segmentation
Target audiences with rules-based segments and pre-built segments on higher tiers for more relevant sends.
Analytics & Reporting
Track opens, clicks, and engagement with reporting, Campaign Score, and the Marketing Monitor benchmark.
Transactional Email
Send receipts, confirmations, and other triggered transactional messages through the platform.
250+ Integrations
Connect to Salesforce, WordPress, Google Analytics, and hundreds of other apps and data sources.
Agency & Multi-Client Tools
Manage tiered client accounts with private labeling and markup options designed for agencies.
Website Builder
Build simple landing pages and websites on Premier and higher plans to capture and grow your list.
Pricing
- Up to 500 contacts
- 500 emails per month
- Drag-and-drop builder
- Basic templates and analytics
- Up to ~2,500 emails/month
- Core email marketing features
- AI tools
- Basic segmentation and A/B testing
- Welcome automation journey
- Everything in Lite
- Unlimited monthly sends
- Priority support
- Full automation journeys
- Advanced analytics
- Everything in Essentials
- Pre-built segments
- Website builder
- Advanced link tracking
- Premier support
- Dedicated account manager
- Multi-brand management
- Custom contracts
- Enterprise security and onboarding
Best For
Brand-First Email Campaigns
Marketing teams ship visually polished newsletters and promotions that match brand guidelines without designers.
Automated Customer Journeys
Businesses nurture subscribers with welcome series, behavioral triggers, and date-based automations.
Agency Client Management
Agencies run email programs for multiple clients using tiered accounts, private labeling, and markup billing.
Ecommerce & Lifecycle Email
Online stores send segmented promotions and transactional messages tied to purchase behavior.
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