Campaign Monitor
Email marketing and automation built for beautiful, branded campaigns
Founded
2004
Starting Price
$0
Category
Marketing Automation
Last updated June 6, 2026
About Campaign Monitor
Campaign Monitor by Marigold is an email marketing platform for creating, automating, and analyzing branded email campaigns with a drag-and-drop builder and customizable templates. It adds AI writing tools, segmentation, customer journeys, and analytics, plus agency features like client accounts and private labeling. With 250+ integrations, it's aimed at marketers and agencies who want design-led email without a steep learning curve.
Pros & Cons
Pros
- Design-led builder produces polished, on-brand emails with minimal effort
- Generous starting point with a free plan and low-cost Lite tier
- Strong agency support with client accounts, private labeling, and markup
- Built-in AI writing tools and 250+ integrations including Salesforce
- Reliable deliverability and clear, benchmarked analytics
Cons
Key Features
Drag-and-Drop Email Builder
Design responsive, on-brand emails with a visual editor, customizable templates, and support for custom-coded HTML.
AI Writing Tools
Generate and optimize subject lines and copy with the AI Writer and AI Email Booster.
Automation & Customer Journeys
Build visual automated journeys triggered by subscriber behavior, sign-ups, dates, and purchases.
Segmentation
Target audiences with rules-based segments and pre-built segments on higher tiers for more relevant sends.
Analytics & Reporting
Track opens, clicks, and engagement with reporting, Campaign Score, and the Marketing Monitor benchmark.
Transactional Email
Send receipts, confirmations, and other triggered transactional messages through the platform.
250+ Integrations
Connect to Salesforce, WordPress, Google Analytics, and hundreds of other apps and data sources.
Pricing
Free
$0
- Up to 500 contacts
- 500 emails per month
- Drag-and-drop builder
- Basic templates and analytics
Lite
$13/month
Best For
Brand-First Email Campaigns
Marketing teams ship visually polished newsletters and promotions that match brand guidelines without designers.
Automated Customer Journeys
Businesses nurture subscribers with welcome series, behavioral triggers, and date-based automations.
Agency Client Management
Agencies run email programs for multiple clients using tiered accounts, private labeling, and markup billing.
Ecommerce & Lifecycle Email
Online stores send segmented promotions and transactional messages tied to purchase behavior.
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