Brevo
All-in-one marketing platform with email, SMS, and CRM at volume-based pricing
About Brevo
Brevo (formerly Sendinblue) is a versatile marketing platform that offers email marketing, SMS campaigns, marketing automation, CRM, and transactional emails. Unlike most competitors that charge by contact count, Brevo prices by email volume — making it uniquely cost-effective for stores with large subscriber lists but moderate sending frequency. With e-commerce automation triggers, WhatsApp messaging, and AI segmentation, it serves as an affordable all-in-one marketing solution.
Pros & Cons
Pros
- Volume-based pricing means unlimited contacts on every plan — ideal for large lists
- Built-in CRM, transactional email, and SMS included at no extra cost
- WhatsApp messaging support for markets where WhatsApp dominates
- Most affordable option for high-contact-count stores with moderate send frequency
- Strong transactional email deliverability for order notifications
Cons
- Brevo branding on emails unless you pay an extra $11/mo to remove it
- E-commerce automations are less specialized than Klaviyo or Drip
- Dedicated IP costs an additional $251/year
- Sales CRM add-ons can cost $28-59/user/month extra
- Fewer pre-built e-commerce templates than competitors
Key Features
Volume-Based Pricing
Pay based on emails sent rather than contacts stored — store unlimited contacts on every plan including free
Marketing Automation
Visual automation builder with e-commerce triggers for abandoned cart, browse abandonment, and post-purchase workflows
Built-in CRM
Free CRM with contact management, deal tracking, and task management included on all plans
Transactional Email
Send order confirmations, shipping notifications, and password resets with high deliverability via dedicated infrastructure
SMS & WhatsApp
Send SMS and WhatsApp messages as standalone campaigns or as part of automated workflows
AI Segmentation
Machine learning-powered contact scoring and segmentation for identifying high-value and at-risk customers
Landing Pages
Drag-and-drop landing page builder for product launches, lead capture, and sales campaigns
Multi-Channel Workflows
Combine email, SMS, WhatsApp, and web push in a single automated customer journey
Pricing
- Unlimited contacts
- 300 emails/day
- Email campaigns
- Transactional emails
- CRM
- SMS & WhatsApp campaigns
- 5,000 emails/month
- No daily limit
- Basic analytics
- Email support
- Unlimited contacts
- 5,000 emails/month
- Marketing automation
- A/B testing
- Landing pages
- AI segmentation
- Priority support
- Custom volume
- Dedicated IP
- Advanced integrations
- Sub-account management
- Dedicated account manager
- SSO
Best For
Budget-Friendly E-commerce Email
Send marketing and transactional emails to a large subscriber list without paying per-contact fees
Transactional + Marketing Combo
Handle both marketing campaigns and transactional emails (order confirmations, shipping) from a single platform
WhatsApp Commerce
Reach customers via WhatsApp for cart recovery and promotions in markets where WhatsApp is the primary messaging app
Multi-Channel Small Business
Run email, SMS, WhatsApp, and CRM from one affordable platform for small e-commerce operations
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Featured In
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The most cost-effective option for stores with large contact lists and moderate email volume, especially those needing transactional email and WhatsApp alongside marketing campaigns.
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Best for businesses with large contact lists and moderate sending frequency — unlimited contacts beats per-subscriber pricing.
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Best budget HubSpot alternative — the only platform that lets you store unlimited contacts for free, making it ideal for large lists on tight budgets
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Best for businesses with large contact lists — the volume-based pricing model saves 3-5x over Mailchimp for brands that have many subscribers but don’t email them daily.
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Best budget option for consultants who need dedicated IPs and proper authentication without enterprise pricing — volume-based model keeps costs predictable.