Brandfolder
Digital asset management that helps marketers and creatives manage, distribute, and measure their brand assets
Founded
2012
Starting Price
Custom
Category
Design & Creative
Last updated August 20, 2026
About Brandfolder
Brandfolder is a cloud-based digital asset management (DAM) platform owned by Smartsheet, used by 5,000+ brands to store, organize, and distribute images, videos, documents, and brand elements from a single source of truth. Its Brand Intelligence layer adds AI-powered auto-tagging, duplicate detection, and asset performance analytics, while templating, brand guidelines, and share portals keep distributed teams and external partners on-brand.
Pros & Cons
Pros
- Highly rated ease of use — intuitive search and organization praised across 1,400+ G2 reviews (4.4/5)
- Brand Intelligence gives real asset performance analytics (downloads, engagement, unused content), not just storage
- Fast implementation for an enterprise DAM — average go-live around 1.6 months
- Strong external distribution: polished brand portals, collections, and share links with granular permissioning for partners and retailers
- AI auto-tagging extends to video (transcription, scene detection) and in-document OCR text
Key Features
Content library
Scalable cloud asset library that acts as a single source of truth for storing, managing, and distributing brand assets
AI-powered search and auto-tagging
Automatic tagging makes assets searchable without manual metadata work; Premium adds OCR document intelligence to index in-document text
Brand Intelligence analytics
Asset-level insights showing top-performing and unused content, with automated tagging and duplicate detection to guide content strategy
Sharing and brand portals
Share single assets, collections, or an entire Brandfolder with external partners via share links, public/private access controls, and user-level permissions
Brandguide
Built-in brand guidelines hub that keeps logos, colors, and key brand elements in one place for consistent usage
Asset self-service and templating
Stakeholders can crop, resize, and reformat approved assets themselves, keeping output on-brand without creative-team bottlenecks
Smart CDN
Pricing
Premium
Custom
- Core DAM: content library, access control, AI search, Brandguide, Smart CDN, integrations
- Asset analytics and usage insights
- Document intelligence (OCR search inside documents)
- Bulk upload and bulk asset management
- SAML single sign-on
Best For
Brand portals for partners and retailers
Distribute approved, up-to-date assets to distributors, franchisees, and agencies through permissioned portals — Zeal Optics uses it to serve 3,000+ retailers
Single source of truth for marketing assets
Replace scattered drives and folders with one searchable library so sales and regional teams self-serve current creative instead of emailing the design team
Content performance strategy
Use Brand Intelligence analytics to see which assets get downloaded and used, retire duplicates and dead weight, and invest in content that performs
Brand consistency at scale
Combine Brandguide, templating, and asset self-service so local teams can adapt assets (crop, resize, reformat) without going off-brand
