Bitscale
The GTM data layer for your CRM
About Bitscale
Bitscale is an AI-powered GTM data platform that enriches and maintains CRM records with a waterfall across 100+ data sources, live buying signals, and AI research agents. It syncs both ways with HubSpot and Salesforce, fills missing emails, phone numbers, and firmographics, and flags job changes and bad data as they happen. RevOps and sales teams use it to build lead lists, score inbound leads, and run signal-based outbound without spreadsheets.
Pros & Cons
Pros
- Waterfall enrichment across 100+ sources gives higher email and phone coverage than a single data vendor
- Native two-way HubSpot and Salesforce sync writes back only changed fields
- Credits are spent only on valid results; failed lookups, formula columns, and CRM syncs are free
- Unused credits roll over up to 3x the plan allowance on paid plans
- Simpler to learn than Clay for list building and enrichment
- SOC 2 Type II, ISO 27001, and CCPA compliance with an EU data residency option
Cons
- The free plan's 200 lifetime credits are too few for a meaningful trial
- Paid plans start at $349/month, and Salesforce sync requires the $799/month Booster plan
- Credit consumption can be hard to predict on large enrichment jobs
- It doesn't send emails or run LinkedIn outreach, so you still need a sequencing tool
- Few independent reviews compared with established vendors
Key Features
Data waterfalls
Sequences 18+ contact-data providers across 100+ sources in a single waterfall to maximize email and phone coverage, with verification before results reach the CRM.
Two-way CRM sync
Reads from and writes to HubSpot and Salesforce natively, pushing back only the fields that changed.
CRM hygiene alerts
Flags job changes, bouncing emails, and dead domains on existing records so CRM data stays current.
Intent and buying signals
Tracks triggers such as executive hires, funding rounds, tech-stack changes, hiring posts, and viral LinkedIn posts, and lets you stack signals to find high-intent accounts.
BitAgent AI research
An AI agent that browses company websites, runs searches, and pulls public data to research accounts and fill gaps that databases miss.
Grids and action columns
Spreadsheet-style grids where action columns enrich, transform, and score rows, with up to 100,000 rows per grid on paid plans.
GTM playbooks
Ready-to-run workflows for inbound enrichment, event attendee follow-up, TAM mapping, MQL scoring, and ABM.
Lead list building
Company and people search to build prospect lists, with monthly search allowances by plan.
Integrations and API
Webhooks, an HTTP API, inbound tools such as RB2B and Factors, and outbound email tools such as Instantly and Smartlead.
Pricing
- 200 Bitscale credits (lifetime)
- 2,000 company/people searches per month
- 50,000 rows per grid
- 20 action columns per grid
- 50+ intent enrichments
- No credit card required
- 15,000 Bitscale credits per month
- 15,000 company/people searches per month
- 100,000 rows per grid
- 30 action columns per grid
- 100+ data sources and integrations
- Credit rollover up to 3x plan credits
- 2-way HubSpot integration
- Webhook and HTTP API
- Inbound integrations like RB2B, Factors, and Vector
- Chat support
- 50,000 Bitscale credits per month
- 50,000 company/people searches per month
- 50 action columns per grid
- Salesforce integration
- Curated scraping scripts
- Private Slack channel
- AI prompting support
- Support with custom API integration
- Custom credits and limits
- Unlimited rows per grid
- Custom CRM 2-way integration
- Custom private playbooks
- Role-based team access
- Snowflake pipelines
- SSO and SOC 2
- Priority support
Best For
CRM enrichment and hygiene
Keep HubSpot or Salesforce records complete by filling missing contact and firmographic data and flagging job changes and bad emails.
Inbound lead scoring and routing
Enrich every new inbound lead, webinar signup, or site visitor as it arrives, score it by intent, and route it to the right rep.
Signal-based outbound
Find accounts showing triggers like funding rounds, new executive hires, or relevant job postings, and reach them before competitors.
TAM mapping and list building
Build target account and contact lists from company and people search, then enrich them through the waterfall.
Event attendee follow-up
Enrich event and webinar attendee lists and push qualified contacts into outreach tools such as Instantly or Smartlead.
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Featured In
Best Waterfall Enrichment Tools for HubSpot Users (2026)
Best for HubSpot teams that want waterfall enrichment running continuously inside the CRM, with write-back of changed fields only and no credits spent on misses.
8 Best Clay Alternatives for GTM Teams (2026)
Best overall Clay alternative for HubSpot-based RevOps teams that want Clay-style tables with less setup and one credit meter.