AmplifAI

AI-powered contact center performance management, coaching, and quality assurance platform

Call Center HR Management Performance Management AI & Machine Learning Employee Engagement www.amplifai.com

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Founded

2015

Starting Price

Custom

About AmplifAI

AmplifAI is a comprehensive contact center AI platform that unifies data from 150+ sources to drive agent performance through automated QA, AI-powered coaching, gamification, and real-time analytics. Trusted by 10,000+ CX teams including The Home Depot, GoDaddy, and Discover, it helps organizations reduce handle time, improve sales conversions, and boost customer satisfaction scores.

Pros & Cons

Pros

Unifies data from 150+ contact center tools into a single performance view
AI-driven coaching with Next Best Action recommendations saves supervisors up to 40% weekly time
Proven results with measurable ROI — 27% sales conversion improvement and 5% handle time reduction
Automated QA scores 100% of interactions, eliminating manual sampling bias
Excellent customer success team that helps with contact center best practices
Strong gamification features that drive agent engagement and motivation

Cons

Steep learning curve due to the breadth of features in the platform
Occasional data delays when certain metrics take longer to update in real time
Limited dashboard customization options compared to some competitors
UI/UX design is not as polished as newer contact center tools
Custom pricing with no public price transparency — requires sales engagement
Enterprise-focused — may be overkill for small contact centers

Key Features

Automated Quality Assurance

100% data-driven call analysis and scoring that replaces manual QA processes with AI-powered evaluations and calibration tools

AI-Driven Coaching

Next Best Action recommendations that automatically plan, prepare, and summarize coaching sessions with personalized insights for each agent

Performance Intelligence

Unified dashboards aggregating data from 150+ integrations including CRM, CCaaS, voice, and workforce management systems

Gamification & Recognition

Engagement tools with leaderboards, games, incentive calculators, and generative AI-powered recognition to motivate agents

CX Intelligence

AI-driven conversation analytics providing actionable customer experience insights across voice, chat, email, and social channels

High Performer Personas

AI identifies top performer behaviors and replicates successful patterns across the team through targeted coaching actions

Role-Specific Dashboards

Customized performance views for agents, supervisors, managers, and executives with real-time metric visibility

150+ Integrations

Agnostic data connectivity across CCaaS, CRM, voice platforms, workforce management tools, and custom data sources

Pricing

Essentials

Custom/month

Basic performance tracking
Coaching analytics
Core dashboards
Standard integrations

Professional

Custom/month

Role-specific dashboards
Automated QA
Advanced coaching tools
Enhanced analytics
Gamification features

Enterprise

Custom/month

Full feature access
Customizable gamification
150+ integrations
High performer personas
CX intelligence
Dedicated support
SOC 2 & GDPR compliance

Best For

Contact Center Performance Management

Unify fragmented performance data across all channels and systems to give supervisors and agents a single source of truth for metrics, coaching, and improvement tracking

Automated Quality Assurance

Replace manual call sampling with AI-powered scoring of 100% of customer interactions across voice, chat, and email to ensure consistent quality standards

Agent Coaching & Development

Use AI-generated coaching plans and Next Best Action recommendations to personalize agent development and replicate top performer behaviors across the team

BPO & Outsourcing Operations

Manage performance consistency across distributed contact center teams with role-specific dashboards, gamification, and standardized coaching workflows