Aggregatur
Software to sell leads and calls automatically
About Aggregatur
Aggregatur is lead distribution software for lead-selling businesses that prices, routes, delivers, and bills incoming web form leads and inbound phone calls in real time. It matches each lead or call to the buyer willing to pay the most, charges clients through Stripe, and tracks campaign costs against lead revenue to show true ROI. It is built by Marketing Optimizer, LLC of Traverse City, Michigan.
Pros & Cons
Pros
- Handles both web form leads and inbound phone calls in one lead-selling platform
- Automatic per-lead pricing and highest-bidder routing maximize revenue per lead
- Built-in Stripe client billing removes manual invoicing of lead buyers
- Unlimited users and private-label branding on every plan
- Campaign tracking ties lead cost to sale revenue for clear ROI
- Public, transparent pricing with a REST API and webhooks included
Cons
- Mandatory $900 one-time onboarding fee on all plans
- No free trial; evaluation requires a sales demo
- Call tracking is billed separately ($5/mo per toll-free number plus $0.059/minute)
- Very few public user reviews on G2 or Capterra to validate quality
- Marketing site and blog appear dated, with little recent product news
Key Features
Lead Distribution
Automatically prices incoming web form leads and delivers them to matching buyers by email, SMS, or webhook.
Intelligent Call Routing
Routes inbound calls in real time to the client paying the most, with a configurable priority so lower-paying clients still get served.
Smart Pricing
Sets a price per lead or call based on lead source, prospect location, time of arrival, and any other data field.
Client Billing with Stripe
Manages buyer accounts, turns lead delivery on and off, and charges client cards for prepaid or post-paid lead purchases.
Dynamic Number Insertion
Gives each website visitor a unique tracking phone number to tie calls back to campaigns, page views, and form submissions.
Call Recording
Records routed calls so teams can review objections, requests, and sales performance.
Campaign Tracking
Tracks every marketing channel and campaign, comparing cost per lead against revenue per lead sold.
Real-Time Dashboard
Reports revenue, unfilled lead orders, revenue per lead, and leads sold in one view.
RESTful API and Webhooks
Feature-complete REST API, custom webhooks, data posting, lead vendor integrations, and Zapier support.
Private Label Client Portal
White-label the platform with a custom domain, customized interface, and customized client portal.
Pricing
- Unlimited users
- Sell 1,000 leads
- Send 5,000 emails
- Manage 10,000 leads
- 6 tracking phone numbers
- Zapier integration
- Private label
- Unlimited users
- Sell 3,000 leads
- Send 15,000 emails
- Manage 25,000 leads
- 6 tracking phone numbers
- Zapier integration
- Private label
- Unlimited users
- Sell 10,000 leads
- Send 50,000 emails
- Manage 100,000 leads
- 6 tracking phone numbers
- Zapier integration
- Private label
Best For
Lead Aggregators Selling Leads
Capture web form leads, price them automatically, and deliver them to paying buyers with billing handled through Stripe.
Pay-Per-Call Businesses
Publish tracking numbers, route inbound calls to the highest-paying client in real time, and record calls for quality review.
Vertical Lead Generation
Run lead-selling operations in verticals such as solar, home improvement, addiction treatment, financial services, and higher education.
Marketing ROI Tracking
Compare PPC, SEO, direct mail, and event campaigns by cost per lead against revenue earned from each lead sold.
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