Action Network
Mobilize communities, raise money, and engage supporters
About Action Network
Action Network is an organizing and digital-outreach platform built by and for progressive nonprofits, advocacy groups, unions, and campaigns. It combines email and SMS messaging, petitions, letter campaigns, events, fundraising pages, and activist profiles, with usage-based pricing and free tools for grassroots groups.
Pros & Cons
Pros
- Usage-based pricing with no setup fees or contracts keeps costs low for small advocacy groups
- Free tools let grassroots groups start organizing before they have a budget
- Advocacy-specific actions such as letter campaigns, call campaigns, and district matching are built in
- Network structure fits federations, coalitions, and national groups with local chapters
- Run as a certified nonprofit and union shop, aligned with the organizations it serves
Cons
- Built for the progressive movement; it is not positioned as a neutral platform for every cause
- Donor management depth (moves management, grants, gift processing) is limited compared to fundraising CRMs
- Usage-based billing makes monthly cost vary with email and text volume
- No built-in website builder beyond action pages and wrappers
Key Features
Email Messaging
Email campaigns with personalization, targeting, A/B testing, automated ladders, and deliverability tools.
Mobile Messaging
SMS and MMS campaigns, text-to-take-action, and call campaigns that connect supporters to elected officials.
Petitions and Letter Campaigns
Brandable action pages for petitions and letter campaigns with automatic district matching to targets.
Events and Event Campaigns
Single events, ticketed events, shift events, and distributed event campaigns with a public map for RSVPs.
Fundraising Pages
Donation forms with no tip jar, plus ActBlue sync for organizations that process through ActBlue.
Activist Profiles
Each supporter's actions, tags, and custom fields are stored on one profile for segmentation and reporting.
Networks and Groups
Hierarchical group structures with tiered permissions and parent-child data flow for federated organizations.
API and SQL Mirror
Open API and integrations, with a SQL mirror for organizations running their own data warehouse.
Pricing
- Free organizing tools for grassroots activists
- Petitions, events, forms, and fundraisers
- Activist profiles and list uploads
- For single, small to midsize organizations
- Email at $1.25 per 1,000 sends ($15 minimum)
- Mobile messaging add-on at $10 per 1,000 messages ($50 minimum plus telecom fees)
- Advocacy tools, brandable action pages, district matching
- Unlimited email support
- For federated or multi-group organizations
- Email at $2.50 per 1,000 sends ($125 minimum)
- Multi-group management and hierarchical networks
- Tiered admin controls and syndication
- For organizations sending 1M+ emails per month
- Boost add-on with automated A/B testing and DataBot reporting
- Priority support and deliverability consulting
Best For
Issue Advocacy
Run petitions, letter campaigns, and call campaigns to legislators with automatic district matching.
Distributed Organizing
Coordinate national groups and local chapters through hierarchical networks with shared data.
Rapid-Response Fundraising
Send tested email and SMS asks during news moments, with ActBlue sync for donation data.
Event Campaigns
Publish a map of supporter-hosted events and track RSVPs across a whole campaign.
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