6sense
AI-powered ABM platform for B2B revenue teams to identify and convert buyers
About 6sense
6sense is a B2B predictive intelligence and account-based marketing (ABM) platform that uses AI and big data to identify anonymous buying signals, predict which accounts are in-market, and orchestrate multi-channel engagement. The platform combines intent data, predictive analytics, and audience activation to help revenue teams prioritize accounts and personalize outreach at scale.
Pros & Cons
Pros
- Industry-leading intent data and predictive analytics accurately identify in-market accounts before competitors
- Comprehensive ABM platform that unifies advertising, sales intelligence, and analytics in one place
- Powerful anonymous visitor identification through proprietary Company Graph technology
- Generous free plan with 50 credits/month for teams to test core functionality
- Deep integrations with major CRM, marketing automation, and sales engagement tools
- Excellent customer support team that goes above and beyond with dedicated assistance
Cons
- Very expensive for paid plans — most companies pay \u002460K-\u0024300K/year with opaque custom pricing
- Steep learning curve and complex onboarding that requires significant training and dedicated resources
- Contact data quality can be inconsistent, with occasional inaccuracies in phone numbers and emails
- Platform can experience lag and slow loading times, with a UI that could be more intuitive
- Limited international data coverage, particularly for non-US markets and mobile phone numbers
Key Features
Intent Data & Buyer Signal Detection
Captures anonymous buying signals from across the web using first-party, second-party (G2, TrustRadius), and third-party intent data sources to identify accounts actively researching solutions.
Predictive Analytics & AI Scoring
AI-driven predictive models score accounts on a 0-100 scale for intent and engagement, forecast buying stages, and recommend next-best actions for sales and marketing teams.
Account Identification & Deanonymization
Proprietary Company Graph technology identifies anonymous website visitors by triangulating IP addresses, cookies, and mobile IDs to match activity to specific company accounts.
Multi-Channel Advertising Orchestration
Run targeted display, native, video, and Connected TV ads with native integrations for LinkedIn, Facebook, and Google Ads, including contextual targeting and dynamic audience segments.
Sales Intelligence & Chrome Extension
Chrome extension provides real-time account insights while browsing LinkedIn and the web, with access to a 250M+ B2B contacts database, technographics, firmographics, and psychographics.
Revenue Attribution & Analytics
Multi-touch attribution models (sourced, influenced, first-touch, last-touch, even-touch) measure campaign impact on pipeline and revenue, with AI-powered forecasting and gap analysis.
Dynamic Audience Segmentation
Create dynamic segments with 80+ filters that automatically update based on account activity, buying stage, firmographic data, and behavioral signals for precision targeting.
CRM & Marketing Automation Integration
Native integrations with Salesforce, HubSpot, Marketo, Outreach, Salesloft, Drift, and other GTM tools for seamless data synchronization and workflow automation.
Conversational Email & AI Writer
AI Email Agents and AI Writer generate personalized outreach at scale, with smart form fills that auto-enrich lead data when prospects engage with content.
Website Personalization
Personalization API and web pixels enable dynamic content variations by account segment, optimizing CTAs and messaging based on each visitor's buying journey stage.
Pricing
- 50 data credits per month
- Company & people search
- Sales alerts & notifications
- List builder
- Chrome extension
- Basic buyer discovery
- Everything in Free
- Technographics
- Psychographics
- Dashboards & reporting
- CRM filters & integration
- Increased data credits
- Everything in Team
- 6sense Intent (keywords)
- 3rd-party intent data
- Corporate hierarchy
- Prioritization dashboards
- Advanced analytics
- Intelligent workflows
- Everything in Growth
- Predictive AI model
- AI recommended actions
- CRM & MAP activity sync
- Custom integrations
- Dedicated support
- Advanced security & compliance
Best For
Enterprise Account-Based Marketing
Large B2B organizations use 6sense to identify high-value target accounts showing buying intent, orchestrate personalized multi-channel campaigns, and align sales and marketing teams around the same account intelligence.
Sales Prospecting & Prioritization
Sales teams leverage 6sense's predictive scoring and intent signals to focus outreach on accounts most likely to convert, reducing wasted effort on cold prospects and shortening sales cycles.
Demand Generation & Pipeline Acceleration
Marketing teams use intent data and dynamic audience segments to run targeted advertising campaigns across display, LinkedIn, and Connected TV, driving qualified pipeline from accounts already researching solutions.
Revenue Attribution & ROI Measurement
Revenue operations teams use multi-touch attribution models to measure which campaigns and channels drive pipeline and revenue, enabling data-driven budget allocation across ABM programs.
Competitive Intelligence & Market Monitoring
Go-to-market teams monitor competitor keyword activity and technology adoption signals to identify accounts evaluating alternative solutions, enabling timely competitive displacement campaigns.
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Featured In
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Best for enterprise ABM teams who want predictive AI to identify anonymous buyers and orchestrate multi-channel engagement — the most powerful intent engine available, but requires budget and organizational maturity to deliver ROI.
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Best for enterprise SDR teams running ABM outbound who need predictive intent to prioritize the top accounts.
Best Sales Intelligence Tools With Buying Intent Signals (2026)
Best for ABM-led revenue teams that need predictive account scoring tied to buying-stage intelligence, not raw signal feeds.
Best Tools for B2B Marketing Agencies Doing ABM (2026)
Best for agencies running ABM for one or two large enterprise clients who can absorb the platform cost and timeline.