Helium 10 Alternatives for Amazon Sellers Who Want More Automation (2026)

Teikametrics is the closest thing to replacing Helium 10's Diamond-tier automation with something built for that job alone. Its ARI platform (Artificial Retail Intelligence) covers ads, catalog, inventory and insights, and the important part for sellers leaving Helium 10 is that bidding decisions are tied to inventory. Instead of running ads at full speed on an ASIN that has eight days of stock left, the system factors stock into how hard it pushes.

The pricing is easier to understand than most AI PPC tools. Essentials costs $149/month and covers sellers spending up to $10K a month on ads across Amazon or Walmart, with Refunds Recovery included and a free trial. Above $10K in monthly ad spend you move to Advanced, which is custom-priced plus 3% of ad spend over $10K and adds Amazon DSP, Walmart Onsite Display and Amazon Marketing Cloud integration. Compared with Helium 10 Diamond at $279/month, Essentials is the cheaper route to automated bidding for a seller in the $10K-$100K/month range.

The trade-off is control. Teikametrics is goal-based: you set targets and the AI chooses the bids. If you've spent years tuning bid rules in Adtomic, you'll give up some of that granularity. It's best for owner-operators who want PPC to stop being a daily task.

Scale Insights is the opposite of a black-box AI. It was built by Amazon FBA sellers for sellers who know exactly how they want campaigns managed and are tired of doing it by hand. You write rules like "if ACoS is under 10% and top-of-search impression share is under 10% over the last 7 days, raise bids 50% and observe for 4 days," and the system runs them around the clock across Sponsored Products, Sponsored Brands and Sponsored Display.

The automation set is broad: 11 algorithms and 200+ parameters, including bidding, placement (top-of-search and product page adjustments), dayparting, daily budget by day of week, keyword harvesting (import rules), negative keywords and a revive rule that raises bids on keywords that used to convert and went quiet. You can preview upcoming changes before the algorithms execute them and review the computation behind each one, which is the transparency many sellers miss in AI-driven tools.

Pricing is per automated ASIN rather than a percentage of ad spend. Plans start at $78/month and step up through $98, $178, $288, $388 and $548 as you automate more ASINs, and every plan includes Ads Insights, mass campaigns and sales analytics. There's a 30-day free trial with no credit card. For an experienced PPC manager who wants more control than Adtomic gives, this is the strongest option on the list.

Elite Seller is the pick for sellers whose problem isn't ads specifically but running the whole account. It's an all-in-one Amazon suite built around operations: unlimited products, multiple seller accounts under one login, and sub-accounts with limited permissions so VAs and employees only see the tools they need. That last part is something Helium 10 users often work around by sharing logins.

The automation centers on monitoring and messaging. Elite Seller scans listings every 15 minutes across 20+ alert types, including Buy Box loss, hijackers, listing suppression, bad reviews on page one, title, image and bullet changes, low stock and large orders, and sends them by email or SMS to different team members. Review requests and buyer-seller emails run on templates, and ManyChat and Zapier integrations extend it into launch funnels and other tools. Dashboards are drag-and-drop, with custom widgets per marketplace.

Switching is helped by a two-year historical backlog download, so you don't lose trend data when you leave another platform. Elite Seller offers a free trial and custom plans for agencies, so check current self-serve pricing on its site. It's weaker than the specialists on PPC depth, but if you're an agency or a multi-account brand, the alerting and team permissions save more hours than bid tweaks will.

AiHello sits between software and agency. Its AutoPilot engine automates the same PPC chores as Helium 10's Adtomic, including daily bid adjustments, keyword harvesting, negative keyword management, dayparting and bulk campaign creation based on patterns from your best campaigns. The difference is that AiHello pairs that automation with a human: you work one-on-one with an Amazon expert who sets goals and checks what the AI is doing.

That makes it the most hands-off option here. Sellers who switch from Helium 10 to AiHello usually aren't looking for better PPC tools; they want to stop doing PPC. The bulk campaign creator is the standout feature for catalogs with many ASINs, since it builds campaigns in minutes rather than the hours it takes to structure them manually in Adtomic.

The trade-off is transparency on price. AiHello's pricing page doesn't list plans; it asks you to book a strategy call or start AutoPilot, and the offer depends on your ad spend and how much management you want. Go in with your current monthly ad spend and ACoS numbers so you can compare the quote directly against what you pay for Helium 10 Diamond plus your own time.

Not every seller looking for Helium 10 alternatives needs more automation. Some need to stop paying for features they don't use. Jungle Scout is the most direct swap for the research side of Helium 10, and its Catalyst plans cost less: Starter is $29/month, Growth Accelerator $49/month and Brand Owner + CI $129/month when billed annually, with a 7-day money-back guarantee.

For the automation angle, the useful feature is Review Automation, which sends Amazon's Request a Review on eligible orders automatically, so you're not doing it by hand or paying for a separate tool. Product Tracker limits run from 50 products on Starter to 2,000 on Brand Owner + CI, and the research tools (Opportunity Finder, Product Database, Keyword Scout and the Chrome extension) cover most of what sellers use Black Box and Cerebro for. Sellers past $1M a year can move to Cobalt for market share and category intelligence, and Jungle Scout's new MCP brings its Amazon data into AI assistants.

Where Jungle Scout falls short is advertising. Its PPC tooling is lighter than Adtomic, so the realistic setup is Jungle Scout for research plus one of the PPC engines above. Combined, that can still cost less than Helium 10 Diamond and gives you better automation on the ads side.

Perpetua is the enterprise end of ad automation, and it's priced like it. The Essentials plan is $695/month for up to $10K in monthly ad spend and includes AI-powered bid optimization, automated keyword harvesting, performance and profitability reporting and data-driven recommendations. Growth adds a percentage of ad spend above $10K and unlocks the features that justify the cost: hourly reporting and intraday optimization through Amazon Marketing Stream, plus hourly share-of-voice and organic rank insights.

That intraday layer is the main difference from Helium 10. Adtomic's dayparting adjusts on a schedule; Perpetua reacts to hourly performance data, which matters during Prime Day, Black Friday and launches when conditions change within hours. Sellics, the European PPC tool, has joined Perpetua, so many EU sellers will already know the workflow.

For most sellers searching for a Helium 10 alternative, Perpetua is too expensive below about $20K/month in ad spend. Above that, and especially for brands running ads across several retailers, the intraday optimization and competitor search term data can pay for themselves. Premium (custom pricing, $500K+ monthly spend) adds AMC reporting and a dedicated account team.

Amainvoice doesn't replace any Helium 10 feature, and that's why it belongs on this list. For sellers in Germany and the EU, the most time-consuming manual work often isn't PPC; it's turning Amazon settlement reports into compliant invoices, VAT and OSS lists and something your tax advisor can actually process. Helium 10's profit dashboards tell you whether you made money. They don't produce the invoices and tax records you're legally required to keep.

Amainvoice automates that. It generates invoices for each EU country from Amazon transaction data, prepares VAT and OSS reporting lists, runs VAT ID checks on B2B sales and exports DATEV-format data for German tax firms. It covers FBA, FBM, PAN-EU and CEE setups, plus Amazon Vendor through separate plans.

Pricing is based on documents (invoices plus credit notes) per month, with every feature included: a flat €43/month up to 200 documents, then €0.24 per document up to 1,000 (capped at €153), €0.16 up to 2,500 (€279 cap), €0.12 up to 8,000 (€549 cap), €0.07 up to 25,000 (€879 cap) and €0.04 above that. Vendor plans start at €490/month. If you sell outside the EU, skip it. If you sell PAN-EU, it's probably the most useful automation you can add.