Perpetua
Goal-based AI advertising optimization for Amazon, Walmart, and Instacart
About Perpetua
Perpetua (formerly Sellics) is an AI-powered advertising optimization platform built for ecommerce brands and agencies managing campaigns across Amazon, Walmart, and Instacart. Rather than requiring sellers to manually adjust bids and keywords, Perpetua uses goal-based AI — you set strategic objectives like target ACoS, maximum sales, or market share growth, and the engine handles all tactical execution including bidding, keyword harvesting, and negative keyword management. Over 3,000 brands rely on Perpetua to automate their retail media advertising. The platform supports Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, with Amazon Marketing Cloud (AMC) integration for advanced audience building and path-to-purchase analytics.
Pros & Cons
Pros
- Goal-based AI reduces management time by letting sellers set objectives instead of micromanaging bids
- Typically improves ACoS by 20-35% within the first few months of use
- 30-day free trial with no credit card required allows risk-free evaluation
- Strong Sponsored Brand Video and Display support beyond basic Sponsored Products
- Cross-marketplace coverage for brands expanding to Walmart and Instacart
Cons
- Limited granular bidding control — the AI handles decisions with minimal override options
- Pricing scales with ad spend, becoming expensive for high-volume advertisers
- Less customizable than rule-based tools for power users who want tactical control
- Reporting depth trails behind analytics-focused competitors like Intentwise
Key Features
Goal-Based AI Optimization
Set high-level goals (target ACoS, maximize sales, grow market share) and the AI handles all tactical bid and keyword decisions automatically
Cross-Marketplace Automation
Manage advertising across Amazon, Walmart, and Instacart from a single platform with unified reporting
Full-Funnel Campaign Support
Automates Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns in one interface
AMC Integration
Amazon Marketing Cloud integration for audience building, path-to-purchase insights, and new-to-brand analytics
Automated Keyword Management
AI-powered keyword harvesting from search term reports and automated negative keyword management to eliminate wasted spend
Budget Optimization
Intelligent budget allocation across campaigns and ad types to maximize return within daily and monthly spend limits
Pricing
- Up to $10K monthly ad spend
- Sponsored Products automation
- Goal-based AI optimization
- Basic reporting
- Up to $50K monthly ad spend
- All ad types (SP, SB, SD)
- AMC integration
- Advanced analytics
- $50K+ monthly ad spend
- Amazon DSP management
- Cross-marketplace support
- Dedicated account manager
Best For
Mid-Market Amazon Brands
Growth-stage brands spending $10K-$100K/month on Amazon ads who want hands-off AI optimization with strategic goal setting
Multi-Marketplace Expansion
Brands advertising across Amazon, Walmart, and Instacart who need unified campaign management and reporting
Full-Funnel Amazon Advertising
Sellers ready to move beyond Sponsored Products into Sponsored Brands, Display, and DSP for brand awareness and customer acquisition
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