Founded

2014

Starting Price

$250

About Perpetua

Perpetua (formerly Sellics) is an AI-powered advertising optimization platform built for ecommerce brands and agencies managing campaigns across Amazon, Walmart, and Instacart. Rather than requiring sellers to manually adjust bids and keywords, Perpetua uses goal-based AI — you set strategic objectives like target ACoS, maximum sales, or market share growth, and the engine handles all tactical execution including bidding, keyword harvesting, and negative keyword management. Over 3,000 brands rely on Perpetua to automate their retail media advertising. The platform supports Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, with Amazon Marketing Cloud (AMC) integration for advanced audience building and path-to-purchase analytics.

Pros & Cons

Pros

Goal-based AI reduces management time by letting sellers set objectives instead of micromanaging bids
Typically improves ACoS by 20-35% within the first few months of use
30-day free trial with no credit card required allows risk-free evaluation
Strong Sponsored Brand Video and Display support beyond basic Sponsored Products
Cross-marketplace coverage for brands expanding to Walmart and Instacart

Key Features

Goal-Based AI Optimization

Set high-level goals (target ACoS, maximize sales, grow market share) and the AI handles all tactical bid and keyword decisions automatically

Cross-Marketplace Automation

Manage advertising across Amazon, Walmart, and Instacart from a single platform with unified reporting

Full-Funnel Campaign Support

Automates Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns in one interface

AMC Integration

Amazon Marketing Cloud integration for audience building, path-to-purchase insights, and new-to-brand analytics

Automated Keyword Management

AI-powered keyword harvesting from search term reports and automated negative keyword management to eliminate wasted spend

Budget Optimization

Intelligent budget allocation across campaigns and ad types to maximize return within daily and monthly spend limits

Pricing

Starter

$250/month

Up to $10K monthly ad spend
Sponsored Products automation
Goal-based AI optimization
Basic reporting

Growth

$550

Best For

Mid-Market Amazon Brands

Growth-stage brands spending $10K-$100K/month on Amazon ads who want hands-off AI optimization with strategic goal setting

Multi-Marketplace Expansion

Brands advertising across Amazon, Walmart, and Instacart who need unified campaign management and reporting

Full-Funnel Amazon Advertising

Sellers ready to move beyond Sponsored Products into Sponsored Brands, Display, and DSP for brand awareness and customer acquisition

Tags:amazon ppc advertising automation AI bidding amazon advertising walmart advertising

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Perpetua