Founded

2021

Starting Price

$78

About Scale Insights

Scale Insights is an Amazon PPC automation platform built for experienced sellers who want granular control over their advertising strategy. Unlike black-box AI platforms, Scale Insights gives sellers full transparency through 11+ configurable automation algorithms for bidding, negative keyword management, dayparting, and campaign status management. The key differentiator is its ASIN-based pricing model — sellers pay based on the number of products they advertise, not a percentage of ad spend. This makes it dramatically more affordable for high-spend sellers compared to percentage-based competitors. Scale Insights also connects PPC performance to organic sales data for a holistic profitability view.

Pros & Cons

Pros

ASIN-based pricing saves thousands annually compared to percentage-of-ad-spend competitors
30-day free trial with no credit card required for risk-free evaluation
11+ configurable automation algorithms give experienced sellers full strategic control
Connects PPC and organic sales data for true product-level profitability analysis
Transparent rule-based automation — sellers understand exactly why every change was made

Key Features

11+ Automation Algorithms

Configurable algorithms for bid optimization, negative keywords, dayparting, budget management, and campaign status with full transparency

Dynamic Bidding Algorithm

Real-time bid adjustments based on keyword and target performance data with user-defined rules and guardrails

ASIN-Based Pricing

Pay based on number of advertised products, not percentage of ad spend — saves thousands for high-volume sellers

Advanced Dayparting

Automated hourly bid adjustments based on conversion patterns to maximize ROI during peak shopping hours

Organic + PPC Analytics

Connects PPC performance to organic sales data for a holistic view of total profitability per product

Rule Builder

Visual rule builder lets sellers create custom automation strategies with if/then logic and multiple conditions

Pricing

Starter

$78/month

Up to 5 ASINs
All automation algorithms
Dayparting
Basic analytics

Best For

High-Spend Amazon Sellers

Sellers with large ad budgets who want to avoid percentage-based pricing and save thousands with ASIN-based flat fees

PPC Power Users

Experienced advertisers who want full control over automation rules rather than relying on black-box AI decisions

Multi-Product Brands

Brands managing dozens of ASINs who need scalable automation with product-level profitability tracking

Tags:amazon ppc advertising automation rule-based automation amazon advertising dayparting

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Scale Insights