YoRefer
Get more customers from word-of-mouth referrals
About YoRefer
YoRefer is a referral and rewards platform built for UK businesses that turns loyal customers into a low-cost lead generation channel. Businesses create branded referral campaigns on their own subdomain, track referrals via unique codes and links, and automatically reward both the referring affiliate and the new lead with digital gift cards from over 200 brands. The platform is designed for speed, taking users from sign-up to accepting referrals in under five minutes.
Pros & Cons
Pros
- Very fast setup — from sign-up to accepting referrals in under five minutes
- Dual-sided rewards incentivise both the referrer and the new lead
- Built-in gift card fulfilment via Runa with 200+ brands, no manual reward handling
- Branded campaigns on your own subdomain rather than a generic referral page
- Unlimited referrals on all plans with a 14-day free trial
- Simple, transparent two-tier pricing aimed at small UK businesses
Cons
- UK-focused platform, less suited to businesses operating primarily in other markets
- Additional service fee of 2% of reward value plus 30p per payout on top of the subscription
- Basic plan is limited to a single active referral programme and 500 total users
- Young product from a small company with a limited public track record and few third-party reviews
- No native CRM or e-commerce integrations advertised, so referral data may need manual handling
Key Features
Campaign Editor
Build branded referral campaigns with custom design, rewards, and wording, hosted on your own company subdomain
Referral Tracking
Unique referral codes and links with results cleanly summarised in a central dashboard
Gift Card Rewards
Hassle-free reward distribution via Runa gift cards covering 200+ brands, with Stripe cash payouts on the Business plan
Dual-Sided Rewards
Reward both the referring affiliate for their loyalty and the new lead with a conversion bonus
Social Sharing Widgets
Affiliates can share referral links through built-in social media widgets or one-click link copying
Customer Journey Management
Update each customer's status through the sales process with a lead list and contact details for follow-up
Power Ups
Optional add-on features that boost campaign performance and help referral programmes stand out
Fast Onboarding
Go from sign-up to accepting referrals in under five minutes with a simple guided setup
Pricing
- Best for freelancers/sole traders
- 1 active referral programme
- Up to 10 draft referral programmes
- Unlimited referrals
- 500 total users
- Runa Rewards (200+ brands)
- Standard email support
- + 2% of reward value + 30p per payout
- Best for companies looking to scale
- 10 active referral programmes
- Up to 25 draft referral programmes
- Unlimited referrals
- 20,000 total users
- Runa Rewards (200+ brands)
- Stripe Rewards (Cash)
- Priority email support
- + 2% of reward value + 30p per payout
Best For
Freelancer and Sole Trader Referrals
Independent professionals run a simple branded referral programme that rewards existing clients for introducing new business, without managing rewards manually.
Low-Cost Lead Generation for SMBs
Small UK businesses replace expensive paid acquisition with word-of-mouth campaigns, tracking every referral from click to converted customer.
Customer Loyalty Rewards
Companies strengthen relationships with existing customers by rewarding them with gift cards from 200+ brands each time they refer a friend.
Multi-Campaign Growth Programmes
Scaling companies on the Business plan run up to ten active referral programmes at once, testing different audiences, rewards, and messaging.
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