Wyng
Privacy-first personalization and zero-party data platform
Founded
2012
Starting Price
Contact Sales
Category
Content Marketing
Last updated March 18, 2026
About Wyng
Wyng is an AI-powered data capture and engagement platform that enables global brands to create interactive digital experiences like quizzes, promotions, and preference centers. It captures zero-party and first-party data to deliver real-time personalized content, offers, and recommendations while maintaining privacy compliance.
Pros & Cons
Pros
- User-friendly interface makes it easy to create and manage interactive marketing experiences
- Excellent at capturing zero-party data through engaging quizzes, contests, and promotions
- Strong customization and flexibility for tailoring campaigns to brand requirements
- Privacy-first approach aligns with modern data regulations like GDPR
- Responsive and helpful customer support team
Key Features
Experience Studio
Build interactive digital experiences including quizzes, surveys, promotions, gamified instant wins, and preference centers without coding.
Zero-Party Data Collection
Capture declared customer preferences, interests, and intent data directly from consumers through engaging experiences.
Real-Time Personalization
Deliver personalized offers, content, and product recommendations in real-time based on collected preference data.
Privacy-First Architecture
Built with privacy by design, enabling brands to collect and use customer data in compliance with GDPR and other privacy regulations.
API-First & MACH-Compliant
Integrates seamlessly with existing martech stacks through APIs and built-in integrations, following MACH architecture principles.
Shoppable Experiences
Create shoppable UGC galleries and product advisors that drive conversions directly within the experience.
Preference Centers
Let customers self-declare their preferences, building rich zero-party data profiles for better personalization.
Pricing
Custom
Contact Sales
- Experience Studio
- Zero-party data collection
- Real-time personalization
- API integrations
- Analytics dashboard
Best For
Interactive Product Recommendations
Create product finder quizzes that collect customer preferences and recommend the right products, boosting conversion rates.
Zero-Party Data Strategy
Build preference centers and interactive experiences to collect declared customer data as an alternative to third-party cookies.
Campaign Engagement
Launch gamified promotions, instant-win contests, and sweepstakes to drive customer engagement and grow email lists.
Personalized Content Delivery
Use collected preference data to personalize website content, email campaigns, and product recommendations in real-time.
