Woodpecker
Cold email and LinkedIn outreach tool
About Woodpecker
Woodpecker is a cold email and multichannel outreach platform that helps B2B sales teams, agencies, and lead-gen specialists run personalized email and LinkedIn campaigns from one place. It combines deliverability features like free warm-up, inbox rotation, and email verification with automation, a built-in B2B lead database, and integrations via API, webhooks, MCP, and CLI.
Pros & Cons
Pros
- Strong deliverability toolkit with free warm-up, inbox rotation, and email verification included
- Combines cold email with LinkedIn outreach and calls in one multichannel sequence
- Transparent, usage-based pricing that scales with contacted prospects
- Built-in Lead Finder with a 1B+ contact B2B database removes need for separate prospecting tools
- Developer-friendly with API, webhooks, MCP Server, and CLI
- Dedicated Agency Panel for managing multiple clients
Cons
- Key capabilities like LinkedIn outreach, integrations, and the Agency Panel are paid add-ons that raise the effective price
- Usage-based pricing tied to contacted prospects can get expensive at higher volumes
- Primarily focused on outbound, so it is not a full CRM replacement
- Learning curve for setting up deliverability, domains, and multichannel sequences
Key Features
Deliverability Suite
Free warm-up, inbox rotation, centralized inbox, deliverability monitor, and adaptive sending to keep cold emails out of spam.
Free Email Verification
Built-in catch-all and address verification so you avoid sending to invalid or risky email addresses.
LinkedIn Outreach Add-On
Add LinkedIn invites, profile visits, DMs, and InMails to email sequences for combined multichannel campaigns.
Condition-Based Campaigns
Automated workflows and condition-based sequences with A/B tests (up to 5 versions) and reply sorting by interest level.
Lead Finder
Find B2B leads for cold outreach across a database of over 1 billion contacts directly inside the tool.
AI Email Writer
AI-assisted email writing plus AI interest-level detection to prioritize the warmest replies.
Personalization
Snippets (dynamic custom fields), snippet-based conditions, spintax, and timezone-aware sending for one-to-one personalization at scale.
Integrations & API
Native integrations (Pipedrive, HubSpot, Zapier, Google Sheets, Clay), plus API, webhooks, MCP Server, and CLI for developers.
Agency Panel
Multi-client management with separate prospect databases, bulk actions, centralized billing, and client view-only access.
Domain & Mailbox Setup
Buy domains and email accounts with SPF, DKIM, and DMARC pre-configured, plus domain audits.
Pricing
- 14 days or 100 cold emails
- All features unlocked
- No credit card required
- 500 contacted prospects (billed annually; $35 monthly)
- 8,000 emails monthly
- 2,000 stored prospects
- Free warm-ups, Lead Finder credits, and email verification
- Unlimited team members and email accounts
- Scales with more contacted prospects
- LinkedIn invites, profile visits, DMs, and InMails
- Combined email-LinkedIn-call sequences
- Safe sending limits
- $20/mo for all integrations, API, webhooks, MCP, and CLI
- Agency Panel at $27/mo per active client
- Centralized billing and multi-client management
Best For
B2B Cold Email Campaigns
Sales teams run personalized cold email sequences with deliverability protections to book more meetings.
Multichannel Outbound
Combine email, LinkedIn, and calls in a single sequence to maximize reply rates from prospects.
Lead Generation Agencies
Agencies manage outreach for multiple clients from one Agency Panel with separate databases and centralized billing.
Outbound Prospecting
Find B2B leads in the built-in 1B+ contact database and launch campaigns without separate prospecting tools.
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