SureCart
All-in-one WordPress ecommerce plugin for digital products, subscriptions, and physical goods
Founded
2021
Starting Price
Free
Category
E-commerce
Last updated April 27, 2026
About SureCart
SureCart is a modern WordPress ecommerce plugin built for selling digital downloads, subscriptions, services, donations, and physical products without the bloat of traditional ecommerce stacks. It includes a built-in subscription engine, cart abandonment recovery, order bumps, upsells, dynamic pricing, coupons, and affiliate management out of the box. With over 100,000 active installations and a 4.8/5 rating on WordPress.org, SureCart is positioned as a leaner, faster alternative to WooCommerce for creators, course sellers, and SaaS makers running on WordPress.
Pros & Cons
Pros
- Modern, lightweight alternative to WooCommerce that doesn't bog down WordPress sites
- Subscription, installment, and digital download support built in without extra plugins or extensions
- All paid plans include every feature - no upselling individual add-ons like cart abandonment or affiliates
- Lifetime license option appeals to creators tired of yearly SaaS renewals
- Strong WordPress.org rating (4.8/5) with 100,000+ active installations
Key Features
Built-in Subscription Engine
Offer monthly or annual recurring payments, free or paid trials, and installment plans without additional plugins
Multiple Product Types
Sell digital downloads, physical goods, subscriptions, services, donations, and pay-what-you-want offers from a single platform
Cart Abandonment Recovery
Automatically email customers who leave items in their cart to recover lost revenue
Order Bumps and Upsells
Increase average order value with one-click order bumps at checkout and post-purchase upsell flows
Dynamic Pricing
Apply pricing rules based on user roles, cart totals, and other conditions (added January 2026)
Built-in Affiliate Platform
Recruit and manage affiliates directly inside SureCart without needing a separate plugin
Headless and Hosted Checkout
Use SureCart's optimized hosted checkout or embed checkout directly into any WordPress page
Pricing
Launch
Free
- Unlimited products and revenue
- 1.9% transaction fee per sale
- All product types
- Subscriptions and recurring payments
- Stripe and PayPal integration
Best For
Selling digital downloads on WordPress
Creators selling ebooks, templates, presets, and other digital products with secure delivery and license management
Subscription and membership businesses
Run recurring billing for memberships, SaaS-style WordPress products, or content access without WooCommerce Subscriptions
Online course creators
Pair SureCart with a WordPress LMS to handle payments, installment plans, and order bumps for course launches
Coaching and service sales
Coaches and consultants selling packaged services, retainers, or pay-what-you-want offers from their WordPress site
