Storyly
Content-led, contextually personalized in-app and web experiences
About Storyly
Storyly is a content experience platform that adds interactive stories, banners, video feeds, and shoppable widgets to mobile apps and websites. Marketing teams publish and target content from a no-code dashboard, chain widgets into goal-driven Smart Flows, and personalize sessions with a recommendation engine built on Amazon Personalize. It is used mainly by retail, eCommerce, financial services, and sports-betting apps.
Pros & Cons
Pros
- Marketing teams can publish and update in-app content without app releases or developer involvement
- Wide widget and interactive sticker library, including shoppable product tags and promo codes
- Integration and onboarding are included in the price, with no setup fees
- Reviewers consistently rate customer support highly (4.7/5 on G2)
- Works across native apps and mobile web from one dashboard
Cons
- Entry price of $600/month on an annual contract puts it out of reach for small apps
- Pricing scales with monthly active devices, and MAU overages move you to a higher tier
- Some users report slow loading on larger stories
- Producing good story content requires ongoing design work and coordination between teams
- Documentation is not always clear according to some reviewers
Key Features
Widget library
Stories, banners, vertical video feeds, canvas, and swipe cards that embed into native apps and websites through SDKs.
Interactive stickers
Polls, emoji sliders, quizzes, open-ended questions, promo codes, CTAs, and product tags placed on top of content to drive engagement and conversion.
Shoppable content
Product cards, product tags, and catalog sync let users browse and add items to cart directly from stories and video.
Smart Flows
Pick a business goal such as order value or conversion and orchestrate widgets into an outcome-first content sequence.
Contextual personalization
Audience builder, user properties, CSV audiences, and a recommendation engine powered by Amazon Personalize tailor content per user.
Analytics and A/B testing
Dashboard with per-widget performance, goal tracking, and quick A/B tests to compare content variants.
Storyly AI
AI assistant that surfaces performance patterns and helps improve content and creatives.
Third-party integrations
Connects to customer engagement platforms, customer data platforms, and eCommerce platforms on higher tiers.
Localization and automations
Content localization, nudge mode, and sync between apps to run campaigns across markets and properties.
Pricing
- One placement
- Banners and stories only
- Basic interactive stickers
- Basic analytics
- 5 team members
- Email support (up to 36h response)
- Everything in Core
- Up to 3 placements
- Smart Flows
- All widgets and interactive stickers
- Full shoppable content features
- 10 team members
- Dedicated Slack channel and quarterly business reviews
- Everything in Personalization & Widget Suite
- Unlimited placements
- Unlimited flow requests
- Advanced personalization
- Third-party integrations
- Unlimited team members
- Monthly business reviews, up to 8h response
Best For
eCommerce app merchandising
Replace static homepage banners with shoppable stories and video feeds that highlight launches, promotions, and product collections.
Campaign launches in real time
Retail teams push seasonal and flash-sale content into the app instantly without waiting for a release cycle.
Sportsbook and iGaming promotions
Betting apps target promos and odds updates to specific audiences to lift promo conversion rates.
Fintech and loyalty engagement
Banks and loyalty apps use interactive stories to explain features, drive product adoption, and collect feedback through polls.
Personalized product discovery
Use the recommendation engine and audience targeting to show each user content and products matched to their behavior.
Similar Tools
Firework
AI-powered video commerce platform for shoppable video, live shopping, and 1:1 video chat
Instapage
The landing page platform built for higher ad conversions
Tolstoy
AI-first commerce platform for shoppable video, virtual try-on, and AI-generated product content
Bambuser
Enterprise live video shopping platform for interactive livestreams, shoppable video, and personal video consultations
Videowise
AI-powered video commerce platform that turns product videos into interactive shopping experiences that drive revenue
Buywith
Live video commerce platform transforming online shopping into interactive co-shopping experiences with influencers