Tolstoy
AI-first commerce platform for shoppable video, virtual try-on, and AI-generated product content
Founded
2020
Starting Price
Free
Category
E-commerce
Last updated February 14, 2026
About Tolstoy
Tolstoy is an all-in-one AI commerce platform that helps e-commerce brands increase conversions through shoppable videos, AI-generated content, and interactive shopping experiences. The platform combines AI-powered video creation, virtual try-on technology, and personalized product recommendations to transform how customers discover and purchase products online. Built for modern e-commerce brands, it seamlessly integrates UGC from TikTok and Instagram into clickable, conversion-ready shopping experiences across websites, emails, SMS, and retail channels.
Pros & Cons
Pros
- Documented 5x conversion rate lift — viewers convert at 2.2% vs 0.44% site-wide average
- All-in-one AI commerce suite combining video creation, virtual try-on, and AI shopping assistant
- Automatic syndication to Walmart homepage carousel and Shop app for free additional exposure
- Seamless TikTok and Instagram import repurposes high-performing social content into shoppable experiences
- AI Studio generates catalog-scale product imagery and video without photoshoots
Key Features
AI Player (Shoppable Videos)
Transform UGC and branded content into interactive, shoppable video feeds with one-click product tagging and instant checkout across all channels
AI Studio (Content Generation)
Generate studio-quality product images and videos at catalog scale using AI Creative Director agent — no photoshoots required
AI Shopper (Virtual Assistant)
Onsite AI chatbot providing virtual try-on, accurate sizing recommendations, and personalized product suggestions trained on your catalog
Video Syndication Network
Automatically distribute shoppable videos to Walmart homepage carousel, Shop app, and TikTok Shop for extended reach
Social Media Import
Pull videos from TikTok, Instagram, and Google Drive to create shoppable content feeds without manual uploading
AI Personalization Engine
Machine learning algorithm showing each customer tailored product videos based on preferences and browsing behavior
Performance Analytics & A/B Testing
Pricing
Free
Free
- Walmart homepage publishing
- TikTok Shop publishing
- Mobile app video integration
- Basic video editor
- Limited monthly impressions
Best For
Product Discovery for Fashion & Beauty
Showcase product videos with virtual try-on on PDPs, allowing customers to see items on different models and try them virtually before purchase
UGC-Powered Social Commerce
Import customer-generated content from TikTok and Instagram, tag products, and publish shoppable galleries across website, emails, and SMS
Catalog-Scale Content Generation
Auto-generate professional product photography and videos across hundreds of SKUs without photoshoots using AI Studio
AI-Assisted Shopping Guidance
Deploy AI Shopper chatbot for 24/7 personalized product recommendations, sizing assistance, and virtual try-on support
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