Tolstoy
AI-first commerce platform for shoppable video, virtual try-on, and AI-generated product content
About Tolstoy
Tolstoy is an all-in-one AI commerce platform that helps e-commerce brands increase conversions through shoppable videos, AI-generated content, and interactive shopping experiences. The platform combines AI-powered video creation, virtual try-on technology, and personalized product recommendations to transform how customers discover and purchase products online. Built for modern e-commerce brands, it seamlessly integrates UGC from TikTok and Instagram into clickable, conversion-ready shopping experiences across websites, emails, SMS, and retail channels.
Pros & Cons
Pros
- Documented 5x conversion rate lift — viewers convert at 2.2% vs 0.44% site-wide average
- All-in-one AI commerce suite combining video creation, virtual try-on, and AI shopping assistant
- Automatic syndication to Walmart homepage carousel and Shop app for free additional exposure
- Seamless TikTok and Instagram import repurposes high-performing social content into shoppable experiences
- AI Studio generates catalog-scale product imagery and video without photoshoots
Cons
- Advanced features like A/B testing require expensive Pro ($199/mo) or Max ($499/mo) plans
- Overage charges of $7-$10 per 1K extra impressions can create unpredictable costs for high-traffic sites
- Platform effectiveness depends on regularly updating video feeds with fresh content
- AI personalization doesn't always match user preferences exactly, potentially showing irrelevant content
Key Features
AI Player (Shoppable Videos)
Transform UGC and branded content into interactive, shoppable video feeds with one-click product tagging and instant checkout across all channels
AI Studio (Content Generation)
Generate studio-quality product images and videos at catalog scale using AI Creative Director agent — no photoshoots required
AI Shopper (Virtual Assistant)
Onsite AI chatbot providing virtual try-on, accurate sizing recommendations, and personalized product suggestions trained on your catalog
Video Syndication Network
Automatically distribute shoppable videos to Walmart homepage carousel, Shop app, and TikTok Shop for extended reach
Social Media Import
Pull videos from TikTok, Instagram, and Google Drive to create shoppable content feeds without manual uploading
AI Personalization Engine
Machine learning algorithm showing each customer tailored product videos based on preferences and browsing behavior
Performance Analytics & A/B Testing
Track video engagement, conversion metrics, and revenue attribution with automated A/B testing of variants
Email & SMS Video Integration
Embed shoppable videos directly into Klaviyo email campaigns and SMS messages to drive conversions from owned channels
Catalog-Scale Automation
Auto-sync product catalogs with video content, auto-tag products, and generate animations from static images with bulk processing
Pricing
- Walmart homepage publishing
- TikTok Shop publishing
- Mobile app video integration
- Basic video editor
- Limited monthly impressions
- $19/mo AI generation balance
- 5,000 monthly video impressions
- ~250 virtual try-ons/month
- Custom branding removal
- $10 per 1K overage impressions
- $99/mo AI generation balance
- 20,000 monthly impressions
- ~1,500 virtual try-ons/month
- A/B testing
- $7 per 1K overage impressions
- Advanced analytics
- $299/mo AI generation balance
- 50,000 monthly impressions
- ~5,000 virtual try-ons/month
- Priority support
- Advanced integrations
- Unlimited AI generation
- Unlimited impressions
- Unlimited virtual try-ons
- Dedicated account manager
- Custom integrations & API
Best For
Product Discovery for Fashion & Beauty
Showcase product videos with virtual try-on on PDPs, allowing customers to see items on different models and try them virtually before purchase
UGC-Powered Social Commerce
Import customer-generated content from TikTok and Instagram, tag products, and publish shoppable galleries across website, emails, and SMS
Catalog-Scale Content Generation
Auto-generate professional product photography and videos across hundreds of SKUs without photoshoots using AI Studio
AI-Assisted Shopping Guidance
Deploy AI Shopper chatbot for 24/7 personalized product recommendations, sizing assistance, and virtual try-on support
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Featured In
6 Best Shoppable Video & Live Commerce Platforms in 2026
Best overall shoppable video platform — the AI-first approach delivers the strongest documented conversion impact with the most accessible entry pricing in the category.
6 Best Live Commerce & Shoppable Video Platforms for DTC Brands (2026)
Best for DTC brands focused on lifting PDP conversion through always-on shoppable video and personalized quizzes — not live events.