SparkToro
Audience intelligence that reveals where your customers spend time online
About SparkToro
SparkToro is an audience intelligence platform that identifies the specific podcasts, YouTube channels, social accounts, websites, and subreddits your target audience engages with. By analyzing tens of millions of social and web profiles through clickstream data and public profiles, SparkToro eliminates guesswork from marketing and research decisions with comprehensive audience reports generated in under 2 minutes.
Pros & Cons
Pros
- Generates comprehensive audience research reports in under 2 minutes with zero learning curve
- Unique podcast and audio audience data that most competitor tools completely overlook
- Excellent B2B enterprise research with detailed LinkedIn profile analysis for job titles, industries, and company sizes
- Hidden Gems filter surfaces high-reach accounts with smaller followings for untapped partnership opportunities
- Natural language search via ChatGPT allows plain-English audience descriptions
Cons
- Limited demographic filtering makes it hard to narrow by age, gender, or location
- Effectiveness varies significantly in non-US and non-English-speaking markets
- Not a survey tool — identifies where audiences are, not what they think
- Requires strategic thinking to extract actionable insights rather than just data
Key Features
Audience Affinity Discovery
Identifies which websites, podcasts, YouTube channels, subreddits, and social networks your audience visits with Hidden Gems filter for untapped opportunities
Search Intelligence
Discovers keywords, trending terms, and questions your audience searches for on Google with CSV export of up to 5,000 keywords
Demographic & Professional Insights
Detailed demographics including age, gender, education, job titles, skills, company size, and industry for B2B research
Conversational AI Queries
ChatGPT integration allows natural language audience descriptions instead of keyword-only searches for intuitive discovery
Audience Comparison
Side-by-side comparison of multiple audience segments to identify overlap and differences between customer groups
Take Action Framework
Converts research insights into marketing tasks with headline ideas, positioning frameworks, and content suggestions
Contact Export & List Building
Unlimited list building for PR and partnership outreach with CSV exports for CRM integration
Social Network Mapping
Maps social platform popularity and usage patterns across your audience to optimize channel strategy
Pricing
- 5 reports per month
- 1 user
- Basic demographic data
- Website and social insights
- 50 reports/month
- 1 user
- Top 50 results per category
- Unlimited list building
- 500 reports/month
- Up to 10 users
- Top 150 results
- Full demographic data
- Email and social contacts
- AI marketing advice
- Unlimited reports
- Up to 100 users
- Top 300 results
- 5,000 keyword CSV export
- Priority support
Best For
B2B Buyer Persona Research
Analyze LinkedIn profiles to identify decision-makers' demographics, employer industries, and preferred media to build data-backed buyer personas
Content Strategy Planning
Identify trending keywords, topics, and publications your audience follows to inform content gaps and partnership opportunities
PR & Media Outreach
Export contact lists for publications, podcasts, and influencers your audience trusts for data-driven pitch creation
Advertising Channel Selection
Identify which platforms, podcasts, and websites your audience frequents to optimize ad spend allocation across channels
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Featured In
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Best for B2B marketers who need to understand where their target audience spends attention online to inform media buying, partnerships, and content distribution
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Best for first-time founders who have picked their product and now need to find where their buyer lives online.
Best AI-Assisted Market Research Tools That Work Together (2026)
Best for audience discovery and ICP research - no real competitor in its niche.
Best Tools to Stop Social Ads From Targeting the Wrong People (2026)
Best starting point for any team that has never done formal audience research — usually fixes targeting before you even need an attribution tool.