MarketMuse
AI-powered content strategy and optimization platform
Founded
2013
Starting Price
Free
Category
Content Marketing
Last updated March 8, 2026
About MarketMuse
MarketMuse is an AI-driven content intelligence platform that helps SEO and content teams plan, create, and optimize content for better search rankings. It uses patented topic modeling technology to analyze your entire site, identify content gaps, and generate data-driven briefs so every piece you publish builds topical authority.
Pros & Cons
Pros
- Best-in-class topic modeling and content optimization scoring powered by patented AI
- Personalized difficulty scores based on your site's existing topical authority
- Comprehensive competitive analysis with SERP X-Ray and heatmap visualization
- Data-driven content briefs that significantly reduce research time
- Site-wide content inventory identifies decay, gaps, and cannibalization automatically
Key Features
Content Inventory & Audit
Automatically crawls and analyzes your entire site to surface content gaps, cannibalization issues, and decay opportunities
Topic Modeling
Uses patented AI to build comprehensive topic models showing related terms, entities, and questions to cover for any target keyword
Content Briefs
Generates detailed, data-driven content briefs with recommended topics, word count targets, and competitive benchmarks
Content Optimization Editor
In-editor scoring and real-time topic suggestions that guide writers to create more comprehensive, authoritative content
SERP X-Ray & Heatmap
Visual breakdown of how top-ranking pages cover topics, revealing gaps competitors miss that you can exploit
Competitive Analysis
Side-by-side comparison of your pages against any of the top 20 ranking results to pinpoint exactly where to improve
Personalized Difficulty Score
Topic difficulty metrics based on your site's existing authority, not just generic keyword difficulty
Pricing
Free
Free
- 1 user seat
- 10 queries per month
- Basic content optimization
- Limited topic research
Optimize
$99/month
Best For
Content Gap Analysis
Audit your entire site to find missing topics and underperforming pages that need updating or new content to build topical authority
SEO Content Strategy
Build data-driven content plans with prioritized topic clusters based on your site's competitive advantages and highest-value opportunities
Content Brief Creation
Generate comprehensive briefs for writers with target topics, recommended word counts, and competitive benchmarks to ensure every piece ranks
Content Refresh & Optimization
Score existing content against top-ranking competitors and get specific recommendations on which topics and entities to add for better rankings
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