data.ai
Mobile app market intelligence and analytics platform (formerly App Annie)
About data.ai
data.ai (formerly App Annie) is a leading mobile market intelligence platform that provides app store analytics, competitive benchmarking, and consumer insights for mobile apps and games. It tracks downloads, revenue estimates, usage data, and engagement metrics across iOS and Android. In 2024, data.ai was acquired by Sensor Tower, combining two of the industry's largest mobile intelligence datasets. Teams use data.ai to benchmark competitors, identify market opportunities, track app store optimization (ASO) performance, and understand audience behavior at scale. It serves mobile publishers, media companies, brands, and investors across gaming, e-commerce, and digital media.
Pros & Cons
Pros
- One of the most comprehensive mobile market intelligence datasets available globally
- Long track record and industry trust built as App Annie since 2010
- Strong competitive benchmarking capabilities across iOS and Android
- Useful for both publishers optimizing their own apps and investors evaluating mobile companies
- Recently expanded dataset through Sensor Tower acquisition adds even more coverage
Cons
- Enterprise pricing is opaque and often out of reach for smaller teams or indie developers
- Brand is being phased out post-acquisition by Sensor Tower — long-term product roadmap is uncertain
- Data estimates can diverge from actual numbers, especially in niche or emerging markets
- Interface can feel complex for new users not familiar with mobile analytics
- Free tier is very limited and primarily serves as a product demo
Key Features
App Store Intelligence
Track download and revenue estimates across the Apple App Store and Google Play for any app or category globally.
Competitive Benchmarking
Compare your app's performance against competitors across key metrics including downloads, revenue, and active users.
Usage and Engagement Analytics
Understand user behavior with active user counts, session frequency, time-in-app, and retention data.
ASO Performance Tracking
Monitor app store optimization with keyword rankings, store listing history, and rating trends.
Market Opportunity Analysis
Identify untapped markets and emerging app categories with global market sizing and trend data.
Pricing
- Basic app store data
- Limited market overview
- App rankings access
- Download and revenue estimates
- Competitive benchmarking
- Market share data
- Usage and engagement analytics
- ASO performance tracking
- Full market intelligence suite
- Advanced audience demographics
- Ad intelligence and creative analysis
- API access
- Dedicated account management
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