Brand24
AI-powered social listening and media monitoring tool
About Brand24
Brand24 is an AI-powered social listening platform that monitors online mentions across social media, news, blogs, forums, podcasts, reviews, and more. Trusted by thousands of companies worldwide, it tracks over 25 million online sources in real-time to deliver actionable brand intelligence and competitive insights.
Pros & Cons
Pros
- Excellent real-time mention tracking across 25M+ sources including podcasts and forums
- Intuitive, clean interface that's easy to navigate even for beginners
- Outstanding customer support rated 9.5/10 on G2 with fast response times
- Powerful AI sentiment analysis and topic clustering for actionable insights
- Comprehensive competitor benchmarking and influencer identification
Cons
- Pricing is steep for small businesses, with the entry plan at $149/month
- Lower-tier plans have limited keywords and mention quotas
- Doesn't analyze visual content like images or product placements in videos
- Data refresh speed is slow on lower plans (12-hour delay on Individual)
Key Features
Real-Time Mention Tracking
Monitors mentions across social media, news, blogs, forums, podcasts, and reviews from 25 million+ online sources
AI Sentiment Analysis
Automatically classifies mentions as positive, negative, or neutral to gauge brand perception at scale
AI Brand Assistant
AI-powered assistant that generates insights, summaries, and recommendations based on your monitoring data
Competitor Benchmarking
Compare your brand's online presence, reach, and sentiment against competitors side-by-side
Event & Crisis Detection
Automatically detects spikes in mentions and alerts you to emerging trends or potential PR crises
Influencer Identification
Discover top influencers and brand advocates talking about your industry or brand
AI Topic Analysis
Clusters conversations into topics to reveal what people are discussing about your brand
Custom Reports & Alerts
Create automated reports and set up real-time email or Slack notifications for important mentions
Hashtag Tracking
Track performance of hashtags across platforms to measure campaign reach and engagement
Pricing
- 3 keywords
- 2K mentions/month
- 1 user
- 12-hour data updates
- Basic analytics
- 7 keywords
- 10K mentions/month
- Unlimited users
- Hourly updates
- Priority support
- 12 keywords
- 40K mentions/month
- Unlimited users
- Real-time updates
- AI Sentiment Analysis
- Events Detection
- Brand Assistant
- AI Insights (2 projects)
- 25 keywords
- 100K mentions/month
- Unlimited users
- Real-time updates
- AI Insights (5 projects)
- Unlimited AI Topics
- Client Success Lead
Best For
Brand Reputation Management
Monitor what people say about your brand online and respond quickly to both praise and complaints to maintain a positive image
PR & Crisis Management
Detect negative mention spikes early with automated alerts and respond before issues escalate into full PR crises
Competitive Intelligence
Track competitor mentions, sentiment, and share of voice to benchmark your brand and spot market opportunities
Campaign Performance Tracking
Measure the reach, engagement, and sentiment of marketing campaigns and hashtags across platforms in real-time
Influencer Discovery
Identify influential voices in your industry and find brand advocates to amplify your marketing efforts
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