Simplisales
The operating system for modern wholesale
About Simplisales
Simplisales is a wholesale operations platform that combines sales orders, purchasing, multi-warehouse inventory, B2B customer ordering apps, and field sales in one system. Its AI Order Capture turns WhatsApp messages, emailed PDFs, and photos of handwritten lists into draft sales orders for review. The London-based company, founded in 2021, targets UK and European distributors and syncs with accounting and ERP systems such as Xero, QuickBooks, Sage, and Business Central.
Pros & Cons
Pros
- AI Order Capture handles the messy inbound channels wholesalers actually get, such as WhatsApp messages and photos of handwritten lists
- Sales reps, drivers, and warehouse staff do not count towards paid dashboard users
- Free plan with unlimited SKUs and customers lets small wholesalers start without a credit card
- Built for wholesale specifics: multi-UoM, case splitting, customer-specific price lists, and Bacs/SEPA payment terms
- Integrates with common UK accounting and ERP systems (Xero, QuickBooks, Sage, Business Central) rather than replacing them
- Branded native iOS and Android ordering apps for trade customers
Cons
- Steep jump from Essential ($140/mo) to Professional ($700/mo), and purchase orders only come bundled from Professional
- B2B e-commerce app, catalogue builder, and WhatsApp-on-dashboard are paid add-ons below Enterprise
- Very few public user reviews on Capterra or G2, so independent validation is thin
- Small, young vendor (founded 2021, pre-seed funded) focused mainly on the UK market
- Free plan is limited to 100 orders per month, one user, and manual entry only
Key Features
AI Order Capture
Reads WhatsApp messages, emailed PDFs, and photos of handwritten order lists, then extracts line items into draft sales orders that staff review and confirm.
Unified sales order inbox
Shows app orders, web orders, WhatsApp messages, emailed POs, and walk-in orders on one screen with filters and saved table views.
Multi-warehouse inventory
Tracks real-time stock across warehouses and bin locations, including available, reserved, and low stock, and routes orders to the right location.
Multiple units of measure
Sells one product as pieces, boxes, packs, pallets, kilograms, or litres without duplicate SKUs, and splits cases into singles at picking.
Customer-specific pricing
Applies per-customer price lists, volume discounts, contract rates, payment terms, catalogues, and credit limits across every ordering channel.
Purchase orders and suppliers
Raises purchase orders, receives stock, and reconciles supplier invoices, with supplier records holding terms, currency, balances, and history.
Branded B2B ordering apps
Gives trade customers native iOS and Android apps under the wholesaler's own brand, with their own catalogues, prices, and reorder flows.
Payments and reconciliation
Takes payment by link, bank transfer, Bacs, or SEPA, auto-matches payments to invoices, and handles returns, credit notes, and refunds.
Accounting and ERP integrations
Syncs orders, invoices, and payments with Xero, QuickBooks, Sage, Business Central, SAP, and Odoo, plus Shopify, WooCommerce, Stripe, GoCardless, Sendcloud, DHL, and DPD.
CSV migration
Imports customers, products, prices, stock, and open orders from CSV with column mapping and row preview.
Pricing
- 100 sales orders per month
- 1 user
- Manual order entry only
- 1 catalogue and 1 price list
- Unlimited SKUs and customers
- 1 warehouse, 1 currency
- 1GB file storage
- Includes 2 dashboard users (+$70/mo each, up to 5)
- Unlimited sales orders
- 1 integration
- 2 price lists
- AI Order Capture included
- 10GB file storage
- Includes 5 dashboard users (+$70/mo each, up to 25)
- Includes 2 integrations (+$140/mo each)
- Unlimited catalogues, price lists, and payment terms
- Online payments and multi-UoM
- Up to 3 warehouses and 3 currencies
- Role-based permissions
- Purchase Orders included
- 100GB file storage
- From 25 dashboard users
- Unlimited warehouses and currencies
- SSO
- B2B E-commerce App and Advanced Stock Management included
- API access
- One-to-one onboarding
- 5TB file storage
Best For
Food and drink distribution
Distributors that take orders over WhatsApp, email, and phone can turn them into structured orders with AI and manage batch-sensitive stock across warehouses.
Cash and carry and trade suppliers
Wholesalers can give trade customers a branded app with their own price lists and reorder history, cutting phone and email order volume.
Field sales teams
Sales reps take orders on the road through the management app without consuming paid dashboard seats.
Replacing spreadsheets and legacy order desks
Small wholesalers can move customers, products, prices, and stock from spreadsheets or an old ERP via CSV import and keep Xero or Sage as the finance system.
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