Selling Lane
All-in-one auction software with CRM, bidding, and payment processing
About Selling Lane
Selling Lane is a flat-fee auction software platform that combines live and timed auction management with built-in CRM, payment processing, and analytics. Unlike commission-based competitors, it charges a predictable monthly subscription with no per-item fees, letting auctioneers keep 100% of buyer and seller premiums. The platform supports timed auctions, silent auctions, proxy bidding, buy-now options, and simulcast capabilities.
Pros & Cons
Pros
- Flat monthly fee with no per-item commissions or hidden fees
- All features included in one plan — no confusing tier upsells
- Supports timed, silent, live, and simulcast auction formats
- Built-in payment processing with multiple payment methods
- Auctioneers keep 100% of buyer and seller premiums
- 7-day free trial with no credit card required
- Mobile-first design works on any device
Cons
- Specific monthly pricing not publicly listed — requires inquiry
- Smaller user base compared to established auction platforms
- Limited brand recognition in the auction industry
- No marketplace or built-in buyer traffic — bring your own bidders
- Integration options limited compared to larger competitors
- Primarily focused on US market
Key Features
Timed Auctions
Run online timed auctions with automatic bid extensions, countdown timers, and scheduled start/end times
Silent Auctions
Host sealed-bid silent auctions for fundraisers, charity events, and private sales
Proxy Bidding
Allow bidders to set maximum bids with automatic incremental bidding on their behalf
Auction CRM
Register and manage buyers, track bidding history, monitor engagement, and verify identities
Payment Processing
Integrated credit card and EFT processing with support for Venmo, CashApp, Apple Pay, and PayPal
Simulcast Bidding
Combine in-person and online bidding simultaneously for hybrid auction events
Clerk Ring System
Manage live auction clerking with real-time bid recording and buyer tracking
Analytics Dashboard
Track total sales, bidder activity, item performance, and fees collected with built-in reporting
Unlimited Photos
Add unlimited photos per lot for detailed item presentation and buyer confidence
Buy-Now Options
Offer fixed-price buy-now alongside auction bidding for immediate purchase flexibility
Pricing
- Unlimited users
- Unlimited auctions
- Timed & silent auctions
- Simulcast bidding
- Clerk ring system
- Payment processing
- CRM & analytics
- All future updates
Best For
Estate & Liquidation Auctions
Run estate sales and business liquidations with timed online auctions and detailed lot photography
Charity Fundraising
Host silent auctions for nonprofit events with sealed bidding and integrated payment collection
Auto Dealer Auctions
Manage vehicle auction events with proxy bidding, buy-now options, and buyer CRM tracking
Hybrid Live Events
Combine in-person and online bidders with simulcast technology for maximum reach
Small Auction Business
Launch an auction business with predictable costs and no per-transaction fees eating into margins
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