Selling Lane
All-in-one auction software with CRM, bidding, and payment processing
Founded
2015
Starting Price
Contact Sales
Category
E-commerce
Last updated March 16, 2026
About Selling Lane
Selling Lane is a flat-fee auction software platform that combines live and timed auction management with built-in CRM, payment processing, and analytics. Unlike commission-based competitors, it charges a predictable monthly subscription with no per-item fees, letting auctioneers keep 100% of buyer and seller premiums. The platform supports timed auctions, silent auctions, proxy bidding, buy-now options, and simulcast capabilities.
Pros & Cons
Pros
- Flat monthly fee with no per-item commissions or hidden fees
- All features included in one plan — no confusing tier upsells
- Supports timed, silent, live, and simulcast auction formats
- Built-in payment processing with multiple payment methods
- Auctioneers keep 100% of buyer and seller premiums
Key Features
Timed Auctions
Run online timed auctions with automatic bid extensions, countdown timers, and scheduled start/end times
Silent Auctions
Host sealed-bid silent auctions for fundraisers, charity events, and private sales
Proxy Bidding
Allow bidders to set maximum bids with automatic incremental bidding on their behalf
Auction CRM
Register and manage buyers, track bidding history, monitor engagement, and verify identities
Payment Processing
Integrated credit card and EFT processing with support for Venmo, CashApp, Apple Pay, and PayPal
Simulcast Bidding
Combine in-person and online bidding simultaneously for hybrid auction events
Clerk Ring System
Manage live auction clerking with real-time bid recording and buyer tracking
Pricing
All-Inclusive
Contact Sales/month
- Unlimited users
- Unlimited auctions
- Timed & silent auctions
- Simulcast bidding
- Clerk ring system
Best For
Estate & Liquidation Auctions
Run estate sales and business liquidations with timed online auctions and detailed lot photography
Charity Fundraising
Host silent auctions for nonprofit events with sealed bidding and integrated payment collection
Auto Dealer Auctions
Manage vehicle auction events with proxy bidding, buy-now options, and buyer CRM tracking
Hybrid Live Events
Combine in-person and online bidders with simulcast technology for maximum reach
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