Scibids
AI-powered bid optimization for programmatic advertising
About Scibids
Scibids (now DV Scibids AI, part of DoubleVerify) is a customizable AI platform that automates and optimizes programmatic advertising campaigns across major DSPs. It uses machine learning to dynamically adjust bidding strategies against custom KPIs, delivering higher efficiency, better attention, and lower media costs.
Pros & Cons
Pros
- Significant documented lifts: ~45% lower media CPMs and 63% higher attention in DV tests
- Works with all major DSPs rather than locking advertisers into a walled garden
- Customizable models tuned to advertiser-specific KPIs, not generic templates
- Backed by DoubleVerify's verification and brand-safety infrastructure
- Removes manual trader workload through autonomous optimization
Cons
- Opaque enterprise pricing — no public rate card, quote-based only
- Built for large programmatic spenders; overkill for SMB advertisers
- Requires meaningful campaign volume for ML models to train effectively
- Steep learning curve for teams new to custom bidding algorithms
Key Features
Custom AI Bidding
Trains bespoke machine learning models per campaign to optimize toward any advertiser KPI.
DSP Integrations
Works across The Trade Desk, Google DV360, Xandr, Beeswax and other major demand-side platforms.
Quality CPMs (qCPMs)
Proprietary metric combining fraud, viewability, cost and frequency to optimize only on verified quality inventory.
Attention Optimization
DV Algorithmic Optimizer uses attention signals to bid on impressions most likely to be seen and engaged with.
First- and Third-Party Data Activation
Ingests first-party, offline sales, and third-party data signals to shape bidding in real time.
Automated Campaign Management
Replaces manual trader work with autonomous optimization loops that adapt continuously.
Transparent Reporting
Dashboards expose model decisions and performance lifts versus baselines.
Brand Safety Alignment
Tight integration with DoubleVerify's verification stack to keep spend on safe, suitable inventory.
Pricing
- Custom AI bidding models per campaign
- Integration with major DSPs
- Attention and quality CPM optimization
- First-party and offline data activation
- Dedicated customer success
- Full DoubleVerify verification suite
Best For
Performance Campaign Optimization
Brands and agencies optimizing large programmatic budgets toward ROAS, CPA, or conversion KPIs.
Attention-Based Media Buying
Advertisers shifting from viewability to attention metrics as the primary quality signal.
CTV and Video Programmatic
Optimizing connected TV and online video campaigns where manual trading is impractical.
First-Party Data Activation
Retailers and DTC brands activating first-party and offline sales data inside DSP buying.
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