ReplyZen
AI that moderates, analyzes, and replies to comments on your ads and posts
About ReplyZen
ReplyZen is an AI comment management tool for Facebook, Instagram, and TikTok that hides spam and negative comments and writes on-brand replies on both paid ads and organic posts. It reads the post's text, images, and video for context, pulls answers from a custom knowledge base or your store, and can drop product links or send private DMs to commenters. It's built by New Media S.r.l. in Italy and priced by monthly comment volume.
Pros & Cons
Pros
- Covers paid ad comments, not only organic posts, which is where unanswered questions and spam cost the most
- Every tier includes all features; you pay only for comment volume
- Unlimited team members, pages, and agents even on the $29 Basic plan
- Approval and confidence-threshold modes let you keep a human in the loop
- Reads post images, video, and linked pages for context before replying
- Shows the reasoning behind each hide or reply decision
Cons
- Limited to Facebook, Instagram, and TikTok; no YouTube, LinkedIn, or X support
- Small public review footprint so far (a handful of Trustpilot reviews)
- Monthly reply caps mean high-volume ad accounts climb to the $149 to $249 tiers quickly
- Prices exclude VAT, and there is no permanent free plan
Key Features
AI comment moderation
Automatically hides or deletes spam, competitor links, defamatory claims, and other comments that break your custom moderation rules, in real time.
AI replies on ads and posts
Generates personalized, on-brand replies to comments on paid ads and organic posts around the clock.
Post context analysis
Analyzes the post's text, images, video, and linked pages before replying so answers match what the ad is actually selling.
Custom knowledge base and store search
Answers questions from your own knowledge base and can search your store in real time for price, stock, and variants.
Smart link insertion
Adds relevant product or shipping links to replies when a commenter shows buying intent.
Private replies (DMs)
Sends a private message to users who comment on your ads or posts, for order questions or lead follow-up.
Unified AI inbox
Manages Facebook, Instagram, and TikTok comments from one dashboard with AI-generated tags for filtering.
Response scope control
Lets replies go live fully autonomously, only after manual approval, or only when the AI is confident.
Decision explanations and feedback
Shows why the AI took each action and lets you give 1-to-1 feedback to teach it edge cases.
Multi-language support
Replies natively in dozens of languages, matching the language of each commenter.
Pricing
- Up to 500 AI replies per month
- Up to 2,500 moderations per month
- Unlimited agents, pages, and team members
- Facebook, Instagram & TikTok integration
- Custom knowledge base and moderation rules
- 14-day free trial (500 replies + 500 moderations)
- Up to 1,500 AI replies per month
- Up to 7,500 moderations per month
- All AI features included
- 14-day free trial
- Up to 5,000 AI replies per month
- Up to 25,000 moderations per month
- All AI features included
- 14-day free trial
- Up to 10,000 AI replies per month
- Up to 50,000 moderations per month
- All AI features included
- Custom plans available on request
Best For
E-commerce ad comment management
Answer shipping, sizing, and price questions on Meta and TikTok ads with product links while hiding competitor and scam-accusation spam.
Social media agencies
Run moderation and replies across many client pages with unlimited agents and team members from one inbox.
Info product and course sellers
Respond to buying-intent comments on launch ads and move interested commenters into DMs.
Brand protection for luxury and consumer brands
Keep ad comment sections clean of negativity and off-topic content that can raise CPM and hurt conversion.
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