Profit.co
OKR and strategy execution platform with a structured quarterly grading workflow
About Profit.co
Profit.co is an OKR and strategy execution platform that lets organizations set objectives at company, department, team, and individual level, cascade them through an alignment tree, and track progress through scheduled check-ins. Beyond OKRs it bundles performance management, a Balanced Scorecard module, and project portfolio management, and it is best known for Reflect & Reset — a formal end-of-cycle step where teams grade each key result, answer configurable reflection questions, and decide what carries into the next quarter.
Pros & Cons
Pros
- Reflect & Reset is a real structured close: org-defined reflection questions, per-KR grading, and an explicit carry-forward or close decision, rather than just freezing a progress bar
- 100+ integrations can auto-update key results from Jira, Salesforce, HubSpot, Google Sheets, and SQL warehouses, which removes most manual check-in typing
- Check-in cadence is configurable per key result, per department, or fully custom, and check-in history reports on-time, late, and missed updates so program owners can measure adoption
- 300+ prebuilt KPI templates plus an extensive OKR University library make it unusually strong for teams running OKRs for the first time
- Alignment tree gives clean company-objective-to-individual-KR visibility, with progress rolling up the whole chain on every check-in
Cons
- No public pricing whatsoever as of August 2026 — the pricing page was rebuilt as enterprise-only, so every evaluation starts with a sales call and there is no way to budget without one
- The interface is dense; G2 and Capterra reviewers repeatedly cite a steep learning curve and say the sheer number of customizable settings feels overwhelming at first
- Feature bloat is a real risk: four large modules plus add-ons mean a team that only wants OKRs still navigates a platform built for performance reviews, scorecards, and portfolio management
- Setup is admin-heavy — reflection questions, custom scoring buckets, frequencies, and department defaults all need a superuser to configure before rollout, and some reviewers report needing the deployment team
Key Features
OKR Management and Cascading Alignment
Create objectives at every level and align each key result to a parent OKR. The alignment tree shows the full company-to-individual chain, check-ins roll progress up the chain immediately, and goals can be realigned to a new parent without losing history. Supports both top-down cascading and bottom-up roll-up.
Data-Driven Key Results
100+ native integrations can update key result progress automatically instead of by hand, including Jira, Salesforce, HubSpot, Zoho CRM, Pipedrive, Asana, Monday.com, Azure DevOps, Google Sheets, Excel, Zendesk, ServiceNow, GitHub, Tableau, Power BI, and SQL sources such as PostgreSQL, MySQL, Snowflake, and BigQuery.
Configurable Check-in Cadence
Check-in frequency is set per key result from a seeded list (weekly, bi-weekly, monthly, days-of-month), can be defaulted per department under Settings, and superusers can build fully custom frequencies with named check-in dates. A grace period setting controls how late an update still counts.
Check-in Discipline Tracking
Check-in history can be filtered by on-time, late, missed, and upcoming, so program owners can see adoption rather than just progress. Projection graphs plot planned versus actual pace, and each check-in captures a value, a confidence status (On Track, At Risk, In Trouble, Completed), and a comment.
Reflect and Reset Grading Workflow
A dedicated end-of-cycle step, enabled by a superuser under Settings > OKRs > Authoring. Teams answer org-defined reflection questions to capture learnings, then reset: each key result is marked complete and closed, or carried forward into the next quarter. Grading uses percentage completion by default, or Custom Key Result Scoring with commitment-level buckets on a 1, 5, 10, or 100 scale (commonly business-as-usual / difficult but attainable / extremely ambitious). Objective scores are computed as an average or weighted average of their key results.
300+ Prebuilt KPI Templates
A built-in KPI library with 300+ metrics plus OKR templates and examples, so teams writing their first quarter of OKRs are not starting from a blank page.
Performance Management and Reviews
360-degree evaluations, custom competency frameworks, objective-based reviews, weighted score calculations and bell-curve calibration, talent assessment grids, individual development plans and PIPs, and long-term goals that can be tied back to a key result.
Balanced Scorecard and Portfolio Modules
A native Balanced Scorecard with perspective customization, strategy maps, KPI cockpit views, and weightages, plus a project portfolio module covering resource management, timesheets, earned value management, budget planning, and risk and tollgate tracking linked to the OKRs they serve.
Pricing
- 30-day free trial, no credit card required
- Self-serve signup at app.profit.co
- Google and Microsoft SSO signup
- Choice of data residency: United States, Europe, Middle East, or Saudi Arabia
- No free-forever plan is advertised after the trial
- OKR creation via quick create, forms, or guided step-by-step
- OKR progress tracking and 300+ inbuilt KPIs
- Alignment, cascading, and custom priority weights
- Automated notifications and PPP review cycles
- Custom real-time dashboards and OKR templates
- Reflect & Reset plus downloadable PPT reports
- Task management with Kanban, Gantt, and sprint views
- Project workspaces, boards, and workflow stages
- 360-degree performance evaluation
- Personalized questionnaire templates and custom competency framework
- Objective-based performance reviews
- Weighted score calculations and bell curve calibration
- Talent assessment grid and review data insights
- Individual development plans (IDP) and PIP
- Long-term goals, approval flow, and goal check-ins
- Project portfolio management (PPM)
- Resource management and timesheets
- Earned value management
- Budget planning and project replanning
- Risk and issues management
- Tollgates and sub-projects
- Meetings, integrations, and approval flow
- Perspective customization and strategy map
- Presentation mode and weightages
- KPI summary and cockpit view
- Localization support
- Alignment and meetings
- Integrations and approval flow
- Strategy Roadmaps — roadmap planning, strategic initiatives, real-time dashboards
- 1-on-1 & Team Meetings — availability checker, recurring agendas, Google/Outlook calendar sync
- Rewards & Recognition — social recognition, milestones, gift card redemption
- Employee Engagement — pulse surveys, confidential feedback, multilingual support
- Volume pricing for 500+ users
- Multi-region rollouts and on-premises deployment
- Dedicated SLAs and white-glove onboarding
- Dedicated Customer Success Manager included, not sold as an add-on
- SOC 2, SSO, and 99.9% uptime SLA
Best For
Quarterly OKR programs that need a formal close
Teams that want more than a progress percentage at quarter end use Reflect & Reset to grade each key result against commitment levels, answer standard reflection questions, and decide explicitly what carries into the next cycle.
Automating key result updates from systems of record
Connect Jira, Salesforce, HubSpot, Google Sheets, or a data warehouse so key results move on their own, keeping the OKR board current without asking owners to retype numbers every week.
Company-wide alignment visibility
Leadership traces a company objective down through departments to individual key results in one alignment tree, with progress rolling up instantly so at-risk branches surface before the quarter ends.
Combining OKRs with performance reviews
Organizations that want goal execution and people performance in one system link individual goals to key results and run 360 reviews, calibration, and development plans against the same data.
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