Pollfish
DIY market research with mobile-first audience and pay-per-response pricing
About Pollfish
Pollfish is a DIY market research platform that delivers survey responses in minutes through its Random Device Engagement methodology, reaching over 250 million respondents via popular mobile apps. Unlike traditional panels, Pollfish engages consumers organically within apps they already use, eliminating pre-recruitment bias and delivering real-time results with transparent pay-per-response pricing starting at $0.95.
Pros & Cons
Pros
- Get survey results in minutes to hours instead of days with real-time response tracking
- Transparent pay-per-response pricing with no subscriptions, contracts, or hidden fees
- 250M+ randomized mobile respondents through organic app engagement eliminates panel fatigue
- Intuitive drag-and-drop builder with AI assistance makes professional research accessible to non-researchers
- Multi-layered fraud detection ensures data quality through RDE methodology
Cons
- Mobile-focused methodology may underrepresent desktop-only or older demographics
- Cannot reorder questions after creation, requiring careful planning during initial design
- Longer surveys (20+ questions) may experience slower processing and lower completion rates
- B2B audience targeting is limited compared to dedicated B2B research platforms like Wynter
Key Features
Random Device Engagement
Organic sampling methodology that engages users within mobile apps, eliminating panel bias and professional survey-taker effects
Pay-Per-Response Pricing
Transparent pricing starting at $0.95/response with real-time cost calculator, no subscriptions or setup fees
Real-Time Results
Live response tracking from launch with instant data visualization, crosstabs, and actionable insights as responses flow in
Advanced Targeting
Access to 6,979 behavioral criteria including verified brand purchases, online shopping habits, and websites visited
16 Question Types
Comprehensive library including NPS, conjoint, MaxDiff, monadic A/B testing, sliders, ranking, and matrix questions
AI Survey Builder
AI-assisted creation with 17 ready-to-go templates and drag-and-drop builder for launching surveys in minutes
Quality Verification
Multi-layered fraud detection including CAPTCHA, Device ID reputation, anti-VPN measures, and manual open-end review
Integrations & Export
API toolkit, native Salesforce/HubSpot/Slack connections, and flexible export to PDF, Excel, SPSS, and crosstabs
Pricing
- Minimum 100 responses
- Up to 3 screening questions
- 16 question types
- Unlimited teammates
- Real-time results
- 24/7 live support
- Up to 6 screening questions
- 6,979+ behavioral criteria
- Priority support
- Dedicated account manager
- SPSS and crosstab exports
- Fully-managed research
- White-label options
- Custom SLAs
- Volume discounts
- Strategic consulting
Best For
Brand Health Tracking
Monitor brand awareness, perception, and NPS over time with rapid turnaround and cost-effective recurring surveys
Product Concept Testing
Validate product names, features, and pricing using A/B testing and monadic surveys before launch
Market Segmentation
Segment audiences using 6,979+ behavioral criteria to identify underserved niches and tailor marketing strategies
Customer Feedback Collection
Gather insights on satisfaction, discovery channels, and brand perceptions with targeted surveys at scale
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