Emporia Research
Self-serve B2B market research platform with LinkedIn-verified audiences
About Emporia Research
Emporia Research is an AI-driven B2B market research platform that connects researchers to precisely targeted, LinkedIn-verified professionals for qualitative and quantitative studies. It automates participant sourcing, verification, scheduling, incentives, and reporting across 800M+ professional profiles.
Pros & Cons
Pros
- LinkedIn-verified respondents across 800M+ professionals ensure high data quality
- End-to-end automation from recruitment to incentive distribution reduces manual work
- Flexible project-based pricing with no long-term subscription required
- Saved audiences feature enables reusable proprietary panels
- Strong integrations with major research platforms (Forsta, Qualtrics, Alchemer)
Cons
- Minimum project fee of ~$5K makes it expensive for small-scale research
- Platform can occasionally be buggy according to user reviews
- Payment system and website experience reported as inconsistent by some users
- Survey qualification process can be frustrating for participants
Key Features
LinkedIn-Verified Respondents
Access 800M+ professionals verified through LinkedIn across 200+ targeting attributes for high-quality B2B data
mrxCore Audience Platform
Powerful B2B data collection and audience engagement tool built on verified professional and firmographic records
Polis Participant Portal
Dedicated portal where professionals join paid research studies, track incentive status, and manage participation history
Automated Recruitment & Fielding
Streamlined workflows that automate participant sourcing, recruitment, and survey delivery in a few clicks
Saved Audiences
Create and store proprietary panels of past participants for reuse across future research projects
Real-Time Data Monitoring
Monitor data quality in real time with built-in quality checks and open-end response assurance
Platform Integrations
Connect to existing research tools like Forsta, Qualtrics, and Alchemer for seamless data flow
Interactive Insights Reporting
Built-in reporting and analytics dashboards to generate actionable insights from collected data
Pricing
- LinkedIn-verified respondents
- Survey programming & delivery
- Quality monitoring
- Data export & reporting
- 200+ targeting attributes
- 1-on-1 expert interviews
- Automated scheduling
- Incentive management
- Session recording support
- Custom audience recruitment
- Dedicated account manager
- Saved proprietary panels
- Volume discounts
- API access & integrations
- Priority support
Best For
B2B Market Research
Conduct quantitative surveys and qualitative interviews with hard-to-reach business professionals and decision-makers
Product Market Validation
Test product concepts and messaging with verified target audiences before launch to reduce go-to-market risk
Competitive Intelligence
Gather insights from professionals in competitor organizations to understand market positioning and gaps
Customer Discovery
Interview potential buyers segmented by industry, seniority, and company size to refine ideal customer profiles
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