Pendo
Product experience and analytics platform for data-driven software teams
Founded
2013
Starting Price
\u00240
Category
Analytics & BI
Last updated March 23, 2026
About Pendo
Pendo is a comprehensive product experience platform that helps software companies understand how users interact with their applications. It combines product analytics, in-app guidance, session replays, and user feedback into a single platform, enabling product teams to make data-driven decisions about feature development and user experience improvements. The platform automatically captures user interactions without requiring manual event tagging, giving teams immediate visibility into feature adoption, user journeys, and engagement patterns. Pendo's AI-powered analytics surface actionable insights and recommended next steps, helping teams identify friction points and optimize conversion funnels. Beyond analytics, Pendo offers in-app guides for user onboarding and feature announcements, NPS surveys for sentiment tracking, and product roadmapping tools for aligning teams around priorities. With support for both web and mobile applications, Pendo serves as a central hub for understanding and improving the entire product experience.
Pros & Cons
Pros
- Automatic event tracking requires no manual instrumentation or code changes
- Combines analytics, in-app guidance, feedback, and roadmapping in one platform
- Generous free tier with 500 MAUs for startups and small teams
- Strong session replay capabilities for diagnosing UX issues
- Supports both web and mobile applications from a single platform
Key Features
Automatic Event Tracking
Captures clicks, pageviews, and user engagement metrics automatically without manual instrumentation or code changes, providing instant visibility into product usage.
Session Replays
Video playbacks of real user sessions that reveal usage patterns, workflow bottlenecks, and unexpected behaviors to help teams diagnose UX issues.
In-App Guides
Create targeted walkthroughs, tooltips, and announcements to onboard new users, highlight features, and drive adoption without deploying code.
Product Analytics & Funnels
Track feature adoption, user paths, retention, and conversion funnels with custom dashboards and AI-powered trend analysis.
NPS & User Feedback
Run in-app NPS surveys with AI-powered sentiment analysis and collect structured feedback through Pendo Listen to close the customer feedback loop.
Product Engagement Score (PES)
A composite metric combining feature adoption, stickiness, and growth into a single score to benchmark and track overall product health.
Pricing
Free
\u00240/month
- Up to 500 monthly active users
- Product analytics
- In-app guides
- Pendo-branded NPS surveys
- Pendo-branded roadmaps
Best For
Product-Led Growth
Track feature adoption and user journeys to identify what drives activation and retention, then use in-app guides to nudge users toward high-value actions.
User Onboarding Optimization
Build targeted onboarding walkthroughs and measure their impact on activation rates, iterating based on funnel analytics and session replays.
Feature Prioritization
Combine usage analytics with user feedback and NPS data to make evidence-based decisions about which features to build, improve, or retire.
Enterprise Software Adoption
Monitor how employees adopt internal tools and enterprise software, using in-app guidance to reduce support tickets and improve training outcomes.
