Explo
Customer-facing analytics for any platform
About Explo
Explo is an embedded analytics platform that lets SaaS companies build white-labeled, customer-facing dashboards and reports directly inside their product. It connects to any relational database or warehouse and offers a drag-and-drop builder, AI-powered report generation, and branded data exports — saving engineering teams months of custom development.
Pros & Cons
Pros
- 99% customer likelihood to recommend on G2 — top-rated for support and ease of use
- Drastically cuts engineering time — companies report launching in under a week
- Reduces custom report requests by up to 95% with self-service analytics
- Free tier with unlimited internal dashboards for evaluation before committing
- SOC II Type 2 and HIPAA compliant with dedicated hosting options
- Connects to all major data warehouses including Snowflake, Databricks, and PostgreSQL
Cons
- Growth plan starts at $795/mo — expensive for early-stage startups
- Chart customization limited to provided chart types and styling options
- Users report occasional software bugs in the dashboard builder
- Recently acquired by Omni Analytics — product roadmap may shift
- Full white-labeling only available on the Pro plan at $2,195/mo
Key Features
Embedded Dashboards
Drop interactive, customer-facing analytics dashboards into your product with customizable charts, tables, KPIs, and filters
Report Builder AI
AI-powered self-service reporting that lets end users create their own reports without SQL knowledge
White-Label Styling
Full style configurator to match dashboards to your product's brand, fonts, colors, and design system
Data Share & Exports
Let customers export data as CSV, PDF, or via share links with configurable permissions per customer group
Email Report Delivery
Schedule and send branded analytics reports directly to customers' inboxes
Global Datasets
Model and manage data schemas across multiple databases and warehouses from a single interface
Editable Dashboards
Allow end users to customize their own dashboard layouts, filters, and visualizations
Multiple Embedding Methods
Embed via web components, iframes, email, share links, or fully white-labeled portals
Database Connectivity
Connect to Snowflake, Databricks, PostgreSQL, MySQL, ClickHouse, CockroachDB, and more
Pricing
- Unlimited internal dashboards
- Unlimited creators and viewers
- Drag-and-drop dashboard builder
- CSV, PDF exports and share links
- Everything in Free
- 3 embedded dashboard templates
- 25 customer groups
- Custom styling access
- Embedded analytics in your product
- Everything in Growth
- Unlimited embedded templates
- Tiered pricing by customer groups
- Fully white-labeled dashboards
- White-labeled share and download links
- Report Builder AI
Best For
SaaS Customer Dashboards
Embed interactive analytics dashboards inside your SaaS product so customers can explore their own data without leaving your app
Client Reporting for Agencies
Generate white-labeled performance reports for clients with scheduled email delivery and branded exports
Self-Service Analytics
Let end users build their own reports and visualizations with the AI-powered Report Builder, reducing support load
Multi-Tenant Data Sharing
Securely serve analytics to hundreds of customer groups with row-level security and per-tenant data schemas
Healthcare & Finance Compliance
Deploy HIPAA and SOC II compliant analytics dashboards for regulated industries with dedicated hosting
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Featured In
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Explo is the best choice for SaaS product teams that need to embed customer-facing analytics. It solves multi-tenancy and white-labeling in ways Looker Studio cannot, but it is not a general-purpose BI tool.
Best Self-Service BI Tools for SaaS Companies (2026)
Best for SaaS companies that need to ship customer-facing analytics inside their product fast, without building dashboards from scratch in React.