Founded
2011
Starting Price
Custom
Category
E-commerce
Last updated August 20, 2026
About Nosto
Nosto is an AI-powered Commerce Experience Platform (CXP) that helps online brands personalize every step of the shopping journey. It combines predictive product recommendations, personalized on-site search, category merchandising, content personalization, and A/B testing in one modular suite, and recently added Huginn, an AI agent that surfaces revenue opportunities and automates optimization work. Over 1,500 global brands including Marc Jacobs, Gymshark, and UNIQLO use Nosto to lift conversion rates and average order value.
Pros & Cons
Pros
- Strong AI-driven personalization that measurably lifts conversion rates and average order value
- Modular platform - recommendations, search, merchandising, and UGC can be adopted independently
- Fast setup via pre-built commerce platform templates or API, with no site speed impact
- Intuitive UI lets marketing teams run campaigns and A/B tests without developer help
- Responsive customer support and hands-on onboarding frequently praised in reviews
Key Features
Predictive Product Recommendations
Real-time behavioral data and predictive AI surface the right products at the right moment to increase conversions, basket size, and retention
Personalized Search
AI-powered on-site search that understands shopper intent and returns hyper-relevant, individually personalized results
Category Merchandising
Automates category page sorting with smart rules based on product performance metrics, attributes, and individual shopper preferences
Huginn AI Agent
Agentic AI that operates 24/7 to uncover revenue opportunities, answer strategic merchandising questions, and enhance customer interactions
Content Personalization
Dynamically tailors on-site content, triggered overlays, and pop-ups to each shopper segment without developer involvement
A/B Testing & Optimization
Built-in experimentation for personalization strategies, placements, and experiences to make data-driven merchandising decisions
Post-Purchase Upsell
Pricing
Custom
Custom
- Modular packaging - pay only for the modules you need
- AI capabilities included in every module at no extra cost
- Pricing scales with store size and traffic
- Onboarding and professional services available
- Quote via demo request
Best For
Lifting conversion with product recommendations
Fashion and beauty brands like Marc Jacobs use Nosto's predictive recommendations across site and email, generating up to 9% of online revenue from personalized product suggestions.
Personalizing on-site search
Retailers replace default platform search with Nosto's intent-aware search so each shopper sees individually ranked, relevant results, boosting search-led conversions.
Automating category merchandising
Ecommerce teams set performance- and attribute-based rules that auto-sort category pages per shopper, eliminating manual product sequencing work.
A/B testing personalization strategies
Merchandisers run controlled experiments on placements, content, and recommendation logic to make data-driven decisions that directly improve conversion rate.
