Nosto

AI personalization for ecommerce

E-commerce Marketing Automation www.nosto.com

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Founded

2011

Starting Price

Custom

About Nosto

Nosto is an AI-powered Commerce Experience Platform (CXP) that helps online brands personalize every step of the shopping journey. It combines predictive product recommendations, personalized on-site search, category merchandising, content personalization, and A/B testing in one modular suite, and recently added Huginn, an AI agent that surfaces revenue opportunities and automates optimization work. Over 1,500 global brands including Marc Jacobs, Gymshark, and UNIQLO use Nosto to lift conversion rates and average order value.

Pros & Cons

Pros

Strong AI-driven personalization that measurably lifts conversion rates and average order value
Modular platform - recommendations, search, merchandising, and UGC can be adopted independently
Fast setup via pre-built commerce platform templates or API, with no site speed impact
Intuitive UI lets marketing teams run campaigns and A/B tests without developer help
Responsive customer support and hands-on onboarding frequently praised in reviews
Huginn AI agent automates optimization and answers merchandising questions 24/7

Cons

No public pricing - custom quotes only, and usage/volume-based costs can surprise smaller merchants
Priced for mid-market and enterprise brands; expensive for small stores
Initial learning curve - the breadth of features takes time to master
Analytics and reporting depth could be stronger according to user reviews
Some composable commerce teams find API access limited for fully headless setups

Key Features

Predictive Product Recommendations

Real-time behavioral data and predictive AI surface the right products at the right moment to increase conversions, basket size, and retention

Personalized Search

AI-powered on-site search that understands shopper intent and returns hyper-relevant, individually personalized results

Category Merchandising

Automates category page sorting with smart rules based on product performance metrics, attributes, and individual shopper preferences

Huginn AI Agent

Agentic AI that operates 24/7 to uncover revenue opportunities, answer strategic merchandising questions, and enhance customer interactions

Content Personalization

Dynamically tailors on-site content, triggered overlays, and pop-ups to each shopper segment without developer involvement

A/B Testing & Optimization

Built-in experimentation for personalization strategies, placements, and experiences to make data-driven merchandising decisions

Post-Purchase Upsell

Personalized product offers displayed after checkout with full control over timing and targeting

User-Generated Content

Visual UGC collection and shoppable social content via the acquired Stackla platform

Commerce Platform Integrations

Pre-built integrations with Shopify, BigCommerce, Magento, Shopware, and other major commerce platforms plus API access for custom stacks

Pricing

Custom

Modular packaging - pay only for the modules you need
AI capabilities included in every module at no extra cost
Pricing scales with store size and traffic
Onboarding and professional services available
Quote via demo request

Best For

Lifting conversion with product recommendations

Fashion and beauty brands like Marc Jacobs use Nosto's predictive recommendations across site and email, generating up to 9% of online revenue from personalized product suggestions.

Personalizing on-site search

Retailers replace default platform search with Nosto's intent-aware search so each shopper sees individually ranked, relevant results, boosting search-led conversions.

Automating category merchandising

Ecommerce teams set performance- and attribute-based rules that auto-sort category pages per shopper, eliminating manual product sequencing work.

A/B testing personalization strategies

Merchandisers run controlled experiments on placements, content, and recommendation logic to make data-driven decisions that directly improve conversion rate.