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Nosto is an AI-powered Commerce Experience Platform (CXP) that helps online brands personalize every step of the shopping journey. It combines predictive product recommendations, personalized on-site search, category merchandising, content personalization, and A/B testing in one modular suite, and recently added Huginn, an AI agent that surfaces revenue opportunities and automates optimization work. Over 1,500 global brands including Marc Jacobs, Gymshark, and UNIQLO use Nosto to lift conversion rates and average order value.
Real-time behavioral data and predictive AI surface the right products at the right moment to increase conversions, basket size, and retention
AI-powered on-site search that understands shopper intent and returns hyper-relevant, individually personalized results
Automates category page sorting with smart rules based on product performance metrics, attributes, and individual shopper preferences
Agentic AI that operates 24/7 to uncover revenue opportunities, answer strategic merchandising questions, and enhance customer interactions
Dynamically tailors on-site content, triggered overlays, and pop-ups to each shopper segment without developer involvement
Built-in experimentation for personalization strategies, placements, and experiences to make data-driven merchandising decisions
Fashion and beauty brands like Marc Jacobs use Nosto's predictive recommendations across site and email, generating up to 9% of online revenue from personalized product suggestions.
Retailers replace default platform search with Nosto's intent-aware search so each shopper sees individually ranked, relevant results, boosting search-led conversions.
Ecommerce teams set performance- and attribute-based rules that auto-sort category pages per shopper, eliminating manual product sequencing work.
Merchandisers run controlled experiments on placements, content, and recommendation logic to make data-driven decisions that directly improve conversion rate.
Personalized product offers displayed after checkout with full control over timing and targeting
Visual UGC collection and shoppable social content via the acquired Stackla platform
Pre-built integrations with Shopify, BigCommerce, Magento, Shopware, and other major commerce platforms plus API access for custom stacks
Brands show personalized one-click offers after checkout, adding incremental revenue without disrupting the purchase flow.

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