MotorLot
All-in-one dealership management and lead generation software
Founded
2015
Starting Price
Contact
Category
CRM Software
Last updated March 25, 2026
About MotorLot
MotorLot is an automotive dealership software platform that combines CRM, inventory management, lead generation, and sales tracking into a unified solution. It helps car dealers streamline operations, manage customer relationships, and close more deals with automated follow-ups, centralized communications, and real-time inventory tracking.
Pros & Cons
Pros
- Purpose-built for automotive dealerships with industry-specific workflows
- Same-day setup gets dealers operational quickly
- Combines CRM, inventory, and lead generation in one platform
- Daily targeted automotive leads included with the platform
- Affordable pricing options for dealerships of all sizes
Cons
Key Features
Dealership CRM
Centralize customer information, track interactions, manage preferences, and automate personalized follow-ups via email, SMS, and phone
Inventory Management
Track vehicle details, pricing, availability, and history with real-time stock level monitoring and listing updates
Lead Management
Capture leads from multiple sources, assign to sales reps, and automate follow-up sequences to prevent leads from falling through
Sales Tracking
Monitor the sales pipeline from initial contact through closing with performance reporting and server scorecards
Finance & Accounting
Integrated financial tools for invoicing, billing, and reporting that sync with sales and inventory data
Targeted Lead Generation
Receive highly targeted automotive leads daily pulled from websites and inventory providers
Centralized Activity Monitoring
View all dealership activity in one dashboard including calls, emails, texts, and deal progress
Pricing
Starter
Contact
- Core CRM
- Inventory management
- Lead tracking
- Email & SMS communication
- Basic reporting
Best For
Independent Used Car Dealers
Manage inventory, capture leads, and track sales with an affordable all-in-one solution designed for smaller operations
Multi-Location Dealerships
Centralize customer data and inventory across multiple lots with unified reporting and lead distribution
Auto Sales Teams
Track leads through the sales funnel with automated follow-ups and performance scorecards
Dealer Lead Generation
Supplement organic leads with daily targeted automotive buyer leads delivered to the CRM
