Lofty
Agentic AI platform for real estate agents, teams, and brokers
About Lofty
Lofty (formerly Chime) is an all-in-one real estate platform that combines an AI-powered CRM, IDX websites, lead generation, marketing automation, and a mobile app. Its agentic AI layer, including Cowork and add-on Sales, Homeowner, and Social agents, handles lead follow-up, appointment booking, and routine CRM work. Plans for agents, teams, brokers, and enterprises are sold on a quote basis.
Pros & Cons
Pros
- Combines CRM, IDX website, marketing automation, dialer, and social tools in one platform, replacing several separate subscriptions
- Agentic AI features (Cowork, Sales Agent) automate lead follow-up and appointment booking rather than only suggesting actions
- Unlimited contacts and unlimited agent subdomains on every plan
- Scales from solo agents to large brokerages with lead routing, SSO, and white labeling
- Live webinar onboarding, training classes, and phone and chat support 7 days a week
Cons
- No public pricing; every plan requires a sales quote, and third-party estimates put solo-agent costs well above typical CRMs
- AI agents, power dialer, extra texting, and lead-gen programs are paid add-ons that raise the total cost
- Setup fees apply on top of the subscription according to third-party reviews
- Some users report slow support response times
- Breadth of features creates a learning curve for agents new to CRMs
Key Features
AI-Powered CRM
Real estate CRM with unlimited contacts, AI lead scoring, task prioritization, campaign segments, and Gmail/Outlook and calendar integrations.
IDX Websites
Fully customizable IDX property search websites with unlimited agent subdomains and external listing widgets to capture buyer and seller leads.
Lofty Cowork
Agentic AI assistant that runs one-off or scheduled tasks inside the CRM, such as enrolling leads in plans, routing leads, and building pipeline reports.
AI Sales Agent
Add-on agent that captures and qualifies leads, nurtures the database by text and email, and books appointments around the clock.
Smart Plans
Automated multi-step nurture sequences that send emails and texts and surface new opportunities from the database.
Homeowner and Social Agents
Add-on agents that flag past clients showing intent to sell and plan and write social media posts across channels.
Communication Tools
One-off, mass, and automated email and texting, a basic dialer, and an optional Power Dialer add-on.
Team and Broker Management
Advanced lead routing, team management, reporting, and for higher tiers single sign-on, white labeling, and a customizable org structure.
Lead Generation Services
Paid lead-gen programs including multi-channel advertising, social ads, Google Local Services Ads, and Own Your ZIP Code.
Mobile App and CLI
Mobile app for managing leads on the go, plus AI CLI access and a developer platform for building custom agents and workflows.
Pricing
- Customizable IDX website
- AI-powered CRM with unlimited contacts
- Smart Plans marketing automation
- Lofty Cowork and AI lead scoring
- Mobile app
- Everything in Agent
- Advanced lead routing
- Team management and reporting
- 1:1 onboarding and training
- Everything in Team
- Brokerage-wide management
- Unlimited agent subdomains
- Dedicated customer success manager
- Everything in Broker
- Single sign-on
- White label
- Customizable org structure
Best For
Solo agent lead conversion
Individual agents use the IDX site, Smart Plans, and the AI Sales Agent to capture, qualify, and follow up with online leads automatically.
Team lead distribution
Real estate teams route incoming leads by zip code and price band, track agent activity, and report on pipeline from one system.
Brokerage operating platform
Brokerages standardize agent tooling with white-labeled sites, SSO, and org-level reporting to support recruiting and expansion.
Database farming for listings
The Homeowner Agent surfaces past clients and contacts showing intent to sell, helping agents win more listing appointments.
Lender co-marketing
Mortgage lenders share leads and co-branded marketing with partner agents through Lofty's lender offering and companion CRM.
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