Lavender
Your Magical AI Email Coach
Founded
2020
Starting Price
$0
Category
Sales Engagement
Last updated March 8, 2026
About Lavender
Lavender is an AI-powered email coaching platform that helps sales teams write better emails and increase reply rates. Built on billions of analyzed sales emails, it provides real-time scoring, personalization suggestions, and AI-driven coaching to optimize outreach effectiveness.
Pros & Cons
Pros
- Significantly increases email reply rates with data-driven scoring and suggestions
- Deep personalization using prospect data from LinkedIn and company websites
- Extensive integrations with major sales and email platforms
- Free tier available for students, job seekers, and bootstrapped entrepreneurs
- Built on billions of analyzed emails providing robust coaching insights
Key Features
Email Scoring
Rates emails on a 1-100 scale based on factors that drive responses, including length, reading level, question placement, and tone
AI Email Coach
Real-time coaching suggestions to improve email effectiveness before sending, powered by billions of analyzed emails
Personalization Assistant
Scans prospect information from LinkedIn profiles and company websites to suggest relevant talking points and personalization angles
Prospect Intelligence
Automatically surfaces prospect data including news, social activity, and company information for more relevant outreach
Team Analytics
Dashboard showing team-wide email performance metrics, coaching insights, and benchmarking across reps
GIF Library
Built-in GIF integration to add personality and engagement to email communications
Multi-Platform Integration
Integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong
Pricing
Free
$0
- 5 emails per month
- Basic email scoring
- Chrome extension
Starter
$29/month
Best For
Sales Development
SDRs and BDRs use Lavender to craft higher-converting cold outreach emails with AI-powered scoring and personalization
Account Executive Outreach
AEs leverage prospect intelligence and email coaching to write more personalized follow-ups that drive meetings
Sales Team Coaching
Sales managers use team analytics to identify coaching opportunities and benchmark rep email performance
Email Campaign Optimization
Marketing and sales teams optimize email copy for better response rates using data-driven AI recommendations
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