About Keila
Keila is a 100% open-source email newsletter and marketing platform built with privacy at its core. It offers contact segmentation, sign-up form builders, Liquid template support, MJML email building, and comprehensive analytics — all hosted on European infrastructure or self-hosted via Docker.
Pros & Cons
Pros
- 100% open source with no proprietary premium features or vendor lock-in
- Strong privacy focus with EU-hosted infrastructure and GDPR compliance
- Unlimited contacts on all plans — pricing based only on email volume
- Free self-hosted option via Docker for complete data sovereignty
- Supports Liquid templates and MJML for advanced email design
- Transparent bootstrapped business model with no data monetization
Cons
- No free cloud plan available — paid plans start at €8/month
- No built-in drag-and-drop email editor — requires technical knowledge for advanced templates
- Limited native integrations — relies on API for connecting with other tools
- Automation features are still planned and not yet available
- Community-based support rather than dedicated customer service
Key Features
Email Campaign Builder
Create and send email newsletters with support for Shopify's Liquid template language and MJML for fully dynamic, responsive email templates
Contact Segmentation
Build subsets of your mailing list based on contact data like language, tags, or custom fields using a visual segment editor or powerful segment query language
Sign-up Form Builder
Design custom sign-up forms with checkboxes, text fields, and dropdowns to grow your newsletter subscriber list
Privacy-First Analytics
Track campaign performance with open and click analytics while respecting user privacy, with the option to disable tracking entirely
Comprehensive API
Manage contacts and campaigns programmatically via a full-featured API to integrate with existing tools and automate workflows
Self-Hosting Support
Run Keila on your own server for free using the official Docker image, with full control over your data and infrastructure
Bring Your Own SMTP
Use Keila's built-in sending infrastructure or connect your own email server for maximum flexibility
EU Data Hosting
Cloud version runs entirely on European infrastructure in Germany and France, ensuring strict GDPR compliance and EU privacy standards
Pricing
- Unlimited emails
- Unlimited contacts
- Docker deployment
- Full source code access
- Community support
- 2,000 emails/month
- Unlimited contacts
- Unlimited projects
- EU hosting
- Flexible sending
- 5,000 emails/month
- Unlimited contacts
- Unlimited projects
- EU hosting
- Flexible sending
- 15,000 emails/month
- Unlimited contacts
- Unlimited projects
- EU hosting
- Flexible sending
- 50,000 emails/month
- Unlimited contacts
- Unlimited projects
- EU hosting
- Flexible sending
- 100,000 emails/month
- Unlimited contacts
- Unlimited projects
- EU hosting
- Flexible sending
Best For
Privacy-Conscious Newsletters
Organizations that need GDPR-compliant email marketing with EU data hosting and the ability to fully disable tracking
Developer-Led Email Marketing
Technical teams who want API-first email management with Liquid templates and MJML support for custom email designs
Self-Hosted Email Infrastructure
Companies requiring full control over their email data and infrastructure by running Keila on their own servers via Docker
Budget-Friendly Newsletter Platform
Small businesses and non-profits looking for an affordable alternative to Mailchimp with unlimited contacts on every plan
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