iubenda
Built for compliance. Designed for growth.
About iubenda
iubenda is an all-in-one website and app compliance platform covering privacy and cookie policies, cookie consent banners, terms and conditions, and web accessibility. It helps businesses meet GDPR, CCPA, LGPD, and other privacy laws, with an in-house legal team that keeps its clause library and documents updated as regulations change. Founded in Italy in 2011 and part of team.blue since 2022, it serves 150,000+ customers across 400,000+ sites and apps.
Pros & Cons
Pros
- Covers privacy policy, cookie policy, cookie banner, terms, and accessibility in one dashboard
- Legal clauses written and maintained by an in-house legal team, with automatic updates when laws change
- Google-certified CMP with Consent Mode v2 and IAB TCF 2.2 support
- Documents and banners available in 27 human-translated languages
- Plugins for WordPress, Shopify, and Google Tag Manager make setup quick
- Human support included on every paid plan
Cons
- Pricing is per site, so costs add up quickly for businesses running several websites
- Free plan is limited to 5K pageviews, 3 clauses, one language, and full iubenda branding
- Key features like geo-targeting, consent analytics, and the mobile SDK require higher tiers
- Pageview caps mean high-traffic sites pay overage or must move to Ultimate or custom plans
- Reviewers describe the plan structure as confusing
Key Features
Privacy and Cookie Policy Generator
Builds privacy and cookie policies from thousands of ready-made, lawyer-drafted clauses, each mapped to the cookies and trackers of the third-party service it covers.
Cookie Consent Banner
Consent notice that blocks cookies until users opt in, records every choice, and offers granular privacy controls and opt-out options.
Google Consent Mode v2 and IAB TCF 2.2
Google-certified CMP partner and IAB-validated CMP, so consent signals pass to Google Ads, Analytics, and ad-tech vendors.
Automatic Website Scanning
Scans your site monthly or hourly (depending on plan) to map first-party cookies and third-party services and flag compliance issues.
Auto-Updating Legal Documents
Policies and terms update automatically when laws or service requirements change, maintained by iubenda's in-house legal team.
Terms and Conditions Generator
Generates terms and conditions for websites, ecommerce stores, and apps using customizable clauses.
Geo-Targeted Consent
Shows the right consent experience per visitor region, for example opt-in for EU visitors and opt-out for US states.
Consent Recovery and Analytics
Ultimate-tier tools that analyze consent rates and re-prompt visitors who rejected marketing tracking, plus a cookie consent paywall option.
Mobile SDK
Consent management for iOS and Android apps alongside website consent.
Web Accessibility Plans
Accessibility add-on plans (powered by AccessiWay) with an AI-powered widget and premium services for higher-traffic sites.
Pricing
- 1 site, up to 5,000 pageviews/mo
- Privacy and cookie policy with up to 3 third-party clauses
- Cookie consent banner with consent log
- One language
- Full iubenda branding
- No terms and conditions
- Billed yearly ($6.99 billed monthly)
- Up to 25K pageviews
- Standard privacy and cookie policy (up to 20 clauses)
- Terms and conditions generator
- One language
- Monthly site scans
- Partial branding removal
- Billed yearly ($27.99 billed monthly)
- Up to 50K pageviews
- Complete legal documents (up to 30 clauses)
- All available languages
- Monthly site scans
- Geo-targeting
- Billed yearly ($119.99 billed monthly)
- Up to 150K pageviews
- Unlimited clauses and full branding removal
- Hourly site scans
- Mobile SDK
- Detailed analytics and consent recovery
- Cookie consent paywall
- Tailored plans for complex setups
- Agency tools to manage multiple client sites
- Extra pageviews at $0.05 per 1,000 on all paid plans
Best For
GDPR and CCPA website compliance
Small and mid-sized businesses generate a privacy policy, cookie policy, and consent banner that block trackers until visitors opt in.
Ecommerce stores
Shopify and WooCommerce merchants add terms and conditions, cookie consent, and Google Consent Mode so ad tracking keeps working under EU rules.
Agencies managing client sites
Web agencies set up and maintain compliance across many client websites from one account using iubenda's agency program.
Multilingual and multi-region sites
Companies selling internationally serve geo-targeted consent and translated legal documents per region.
Mobile app privacy
App publishers use the mobile SDK to collect and log consent inside iOS and Android apps.
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