InvestorFuse
The CRM Built to Convert Real Estate Leads into Closed Deals
Founded
2016
Starting Price
$147
Category
CRM Software
Last updated March 15, 2026
About InvestorFuse
InvestorFuse is a purpose-built CRM and lead conversion system designed exclusively for real estate investors and acquisition teams. Unlike generic CRMs that require heavy customization, InvestorFuse uses guided step-by-step action workflows — decision trees that tell users exactly what to do next with each lead — eliminating decision fatigue and ensuring no deal slips through the cracks. It aggregates leads from 75+ real estate marketing tools including Carrot, Google Ads, Facebook Ads, CallRail, REIRail, Batch, and Mojo into a single pipeline view. The platform is built around process adherence over flexibility. Automated KPI tracking measures 18+ performance metrics — cost per lead, cost per signed contract, days-to-opportunity — calculated automatically from workflow actions rather than manual data entry. Resurfacing rules revive dead leads after customizable timeframes, while round-robin assignment and team workload dashboards make it well-suited for growing acquisition teams with multiple dispositions reps. Founded in 2016 by John Whitfield, InvestorFuse originally launched as a Podio-based solution before being rebuilt as proprietary software around 2018. In January 2022, it was acquired by Carrot — the leading REI website and lead generation platform — creating an integrated lead-gen-to-CRM stack for the real estate investing industry. The full team including founder John Whitfield remained post-acquisition.
Pros & Cons
Pros
- Purpose-built for real estate investors — requires zero customization to get started
- Automated KPI tracking eliminates manual reporting for acquisition managers
- 75+ native integrations cover the full REI marketing and lead gen stack
- Resurfacing rules prevent revenue leakage from abandoned or prematurely dead leads
- Tight Carrot integration as part of the same company creates a seamless lead-gen-to-CRM workflow
Key Features
Step-by-Step Action Workflows
Decision-tree guided workflows tell users exactly what action to take next on each lead — no guesswork, no missed follow-ups, no complex navigation required
Multi-Source Lead Aggregation
Connects with 75+ real estate tools including Carrot, Google Ads, Facebook Ads, CallRail, REIRail, Batch, and Mojo to pull all leads into one unified pipeline
Automated KPI Tracking
Tracks 18+ performance metrics including cost per lead, cost per signed contract, days-to-opportunity, and conversion rates — all calculated automatically from action data with no manual entry
Resurfacing Rules
Automatically brings dead leads back into the active pipeline after customizable timeframes, with reassignment logic based on the reason they were originally marked dead
Employee Scorecard
Per-team-member performance dashboards showing historical trends for talk time, verbal offers made, contracts sent, and opportunities touched
Automated Follow-Up Sequences
Multi-channel nurture sequences across text, email, voicemail, and tasks that run across thousands of leads simultaneously without manual intervention
Pricing
Essentials
$147/month
- 1 user included
- Additional users at $20/month
- Unlimited lead sources and campaigns
- Basic KPIs
- Contracts and guest access
Best For
Acquisitions Team Management
Manage multiple reps with round-robin lead assignment, workload dashboards, and per-employee KPI scorecards
Lead Follow-Up Automation
Run multi-channel follow-up sequences across text, email, and voicemail for thousands of leads simultaneously
Dead Lead Revival
Automatically resurface leads marked dead after customizable timeframes to maximize existing list value
Campaign ROI Tracking
Track cost per lead, cost per contract, and cost per closed deal broken down by marketing campaign
