About Hello Retail
Hello Retail (formerly Addwish) is a Danish e-commerce personalization platform that uses AI-driven behavior recognition to power product recommendations, on-site search, and automated emails. Its cookieless Product Intelligence engine helps online stores increase average basket size and conversion rates with tailored shopping experiences.
Pros & Cons
Pros
- User-friendly and highly customizable across many parameters
- Simple setup with strong, proactive customer success support
- Proven lift in conversion rates and average basket size
- Cookieless personalization that respects privacy
- Integrations for major platforms including Adobe Commerce and Magento
Cons
- Parts of the backend can be confusing for new users
- Lacks some built-in features such as a native newsletter tool
- Mobile search integration has rolled out slowly
- Pricing starts relatively high for very small stores
Key Features
Product Recommendations
AI cross-sell and up-sell engine that automatically selects relevant add-ons for every product, including newly added items.
Personalized Search
Live, behavior-aware search experience that can boost higher-margin products while staying relevant to each shopper.
Triggered Emails
Automated abandoned cart, price-drop, and back-in-stock emails with personalized product blocks that fit your existing ESP and design.
Product Intelligence (Pi)
Cookieless AI engine that predicts shopping behavior and personalizes experiences without user tracking.
Newsletter Personalization
Inject personalized product recommendations into newsletters while keeping your own design and email provider.
Personalized Banners
Display and retargeting banners tailored to each visitor's behavior and interests.
Wish List & Inspiration List
Wishlist and personalized inspiration list features rooted in the original Addwish product.
Analytics & Segmentation
Customer segmentation, conversion-rate optimization, and reporting to measure personalization impact.
Pricing
- Modular pricing based on chosen products
- Product recommendations engine
- Personalized search
- Triggered emails
- Dedicated customer success support
- Full personalization suite
- Product Intelligence (Pi) engine
- Advanced segmentation and analytics
- Managed onboarding and optimization
- Volume-based enterprise pricing
Best For
Boost on-site conversions
Surface AI-driven product recommendations across category, product, and cart pages to lift basket size and conversion rate.
Smarter on-site search
Replace default store search with a behavior-aware engine that boosts high-margin and relevant products.
Automated lifecycle emails
Recover abandoned carts and notify customers of price drops with personalized product content inside your ESP.
Cookieless personalization
Deliver tailored experiences using the Product Intelligence engine without relying on third-party cookies.
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