HappyOrNot
Instant customer feedback with smiley-face terminals and AI analytics
Founded
2009
Starting Price
Custom
Category
Customer Feedback
Last updated March 18, 2026
About HappyOrNot
HappyOrNot is a customer feedback platform that captures in-the-moment sentiment through physical smiley-face terminals, touchscreen kiosks, and digital embeds. Trained on over 2 billion responses, its AI-powered analytics turn quick taps into actionable insights with automated alerts, demographic breakdowns, and integrations with Power BI, Salesforce, Slack, and 8,000+ tools via Zapier.
Pros & Cons
Pros
- Extremely low friction — customers tap a smiley in 1 second, yielding high response rates
- AI analytics trained on 2B+ responses provide unusually deep sentiment interpretation
- Works across physical locations (terminals) and digital channels (web, email, app) from one platform
- No per-response or per-user fees — unlimited feedback volume on all plans
- Zapier integration connects to 8,000+ tools for automated workflows
Key Features
Smiley Terminal
Standalone battery-powered feedback terminals with four smiley buttons for high-traffic physical locations like retail stores and airports
Smiley Touch
Touchscreen kiosk that captures layered feedback with follow-up questions, open comments, and AI-based age/gender estimation
Smiley Digital
Embeddable digital feedback widget for websites, emails, apps, and contact forms with multi-layer response collection
AI-Powered Analytics
Analytics dashboard trained on 2B+ responses that interprets sentiment trends, open-text comments, and demographic patterns in real time
Automated Alerts
Instant notifications via email, Slack, Microsoft Teams, or other tools when satisfaction drops below configurable thresholds
Open API & Integrations
REST API for raw feedback data plus native integrations with Power BI, Tableau, Salesforce, Medallia, and 8,000+ apps via Zapier
Multi-Location Management
Centralized dashboard to compare satisfaction scores across unlimited locations, departments, or touchpoints
Pricing
Essentials
Custom
- Smiley Terminal or Digital feedback
- Basic analytics dashboard
- Email alerts
- Unlimited feedback volume
- Standard support
Best For
Retail Store Experience
Capture real-time shopper satisfaction at store exits with smiley terminals to identify service issues before they impact revenue
Airport & Transportation
Monitor passenger satisfaction across terminals, security checkpoints, and lounges with battery-powered kiosks requiring no wiring
Healthcare Patient Feedback
Collect patient experience data at clinic exits and waiting areas with HIPAA-conscious touchless feedback collection
Employee Engagement
Place terminals in break rooms and office common areas to continuously measure workplace satisfaction and morale trends
