happyCRM
Simple German CRM built for small sales teams
Founded
2022
Starting Price
€0
Category
Sales & CRM
Last updated July 30, 2026
About happyCRM
happyCRM is a cloud CRM from HIRSCHTEC Automation GmbH aimed at small and mid-sized sales teams that want leads, deals, contacts and activities in one place without a lengthy implementation project. It deliberately strips the feature set back to the essentials — customer database, multiple deal pipelines, activity tracking and a KPI dashboard — so a team can be productive within minutes of signing up. Data is encrypted and hosted in Germany under GDPR, and support is available by phone in German and English.
Pros & Cons
Pros
- Flat €49/month covers two seats with extra users at €19 each, which is unusually predictable for a CRM at this level
- Data is encrypted and hosted in Germany under GDPR, with a German phone hotline — a genuine draw for regulated German SMBs
- No implementation project, consultant fees or training budget: the vendor claims first leads managed in under five minutes
- Backed by HIRSCHTEC GmbH, a German digital agency operating since 2005 with 100+ staff and 50+ CRM rollouts, rather than a one-person shop
- 14-day trial requires no payment details and imposes no obligation to continue
Key Features
Lead & Deal Management
Capture and qualify leads, convert them into deals, and track progress through the stages of your own sales process.
Multiple Deal Pipelines
Run several parallel pipelines so different products, regions or sales motions each get their own stage model.
Contact & Company Management
Central customer database linking people to companies, with full interaction history and a change log showing who edited what.
Activity Management
Plan, filter and prioritise calls, tasks, appointments and follow-ups, each tied to the lead or deal it belongs to.
KPI Dashboard
Zero-configuration dashboard showing sales figures, conversion rate and open to-dos in real time as a daily starting point.
Three-Step Data Import
Guided migration wizard for leads, contacts and companies that requires no IT knowledge to move off spreadsheets.
Flexible Custom Fields
Adapt record layouts, profile views and fields to your business without developer involvement or paid configuration.
Pricing
Free Trial
€0/14 days
- Full feature set for 14 days
- No payment details required
- No obligation to convert
- Hotline and customer support included
- All admin tools
Best For
Replacing Excel in a small sales team
Teams tracking customers in spreadsheets get a shared database, deal pipelines and activity history through a three-step import that needs no IT help.
GDPR-sensitive professional services
Tax advisors, law firms, insurance and finance brokers who need customer data encrypted and physically stored in Germany rather than in a US cloud.
Trades and field-service SMBs
Handwerker, photovoltaic installers, facility and cleaning services managing inbound enquiries, quotes and follow-ups without a heavyweight system.
Downsizing from an over-specified CRM
Companies whose Salesforce or HubSpot rollout stalled on complexity and adoption, wanting only leads, deals, contacts and activities.
