happyCRM
Simple German CRM built for small sales teams
About happyCRM
happyCRM is a cloud CRM from HIRSCHTEC Automation GmbH aimed at small and mid-sized sales teams that want leads, deals, contacts and activities in one place without a lengthy implementation project. It deliberately strips the feature set back to the essentials — customer database, multiple deal pipelines, activity tracking and a KPI dashboard — so a team can be productive within minutes of signing up. Data is encrypted and hosted in Germany under GDPR, and support is available by phone in German and English.
Pros & Cons
Pros
- Flat €49/month covers two seats with extra users at €19 each, which is unusually predictable for a CRM at this level
- Data is encrypted and hosted in Germany under GDPR, with a German phone hotline — a genuine draw for regulated German SMBs
- No implementation project, consultant fees or training budget: the vendor claims first leads managed in under five minutes
- Backed by HIRSCHTEC GmbH, a German digital agency operating since 2005 with 100+ staff and 50+ CRM rollouts, rather than a one-person shop
- 14-day trial requires no payment details and imposes no obligation to continue
- Still supports multiple deal pipelines, custom fields and a change log despite the deliberately minimal interface
Cons
- German-first product: the marketing site, onboarding videos and how-to material are all in German, and English documentation is thin
- No native app integrations — everything routes through Zapier, which is a separate paid subscription on top of the €49
- No free tier at all, so the cheapest ongoing option is €49/month even for a single user
- Almost no independent validation: G2, Capterra and OMR Reviews all showed zero user reviews as of mid-2026
- Intentionally narrow scope — no marketing automation, quoting/invoicing or advanced forecasting
- Public release-notes page was returning a fetch error during research, making the update cadence hard to verify
Key Features
Lead & Deal Management
Capture and qualify leads, convert them into deals, and track progress through the stages of your own sales process.
Multiple Deal Pipelines
Run several parallel pipelines so different products, regions or sales motions each get their own stage model.
Contact & Company Management
Central customer database linking people to companies, with full interaction history and a change log showing who edited what.
Activity Management
Plan, filter and prioritise calls, tasks, appointments and follow-ups, each tied to the lead or deal it belongs to.
KPI Dashboard
Zero-configuration dashboard showing sales figures, conversion rate and open to-dos in real time as a daily starting point.
Three-Step Data Import
Guided migration wizard for leads, contacts and companies that requires no IT knowledge to move off spreadsheets.
Flexible Custom Fields
Adapt record layouts, profile views and fields to your business without developer involvement or paid configuration.
User & Permission Administration
Invite users, assign predefined permission roles and personalise CRM elements from a single admin area.
Email & WhatsApp Business Channels
Connect email over IMAP/SMTP and WhatsApp Business so customer conversations and call outcomes are logged against the right record.
Zapier Connectors
Rule-based connections to over 7,000 business apps — messengers, social networks, calendars, marketing tools and accounting software — via Zapier.
Pricing
- Full feature set for 14 days
- No payment details required
- No obligation to convert
- Hotline and customer support included
- All admin tools
- Free evaluation consultation
- 2 user licences included
- Full feature set
- Backup of your data
- Additional user licence €19/month
- Monthly billing via PayPal
- German and English support
- Prices exclude VAT
- Everything in Basistarif
- Private cloud
- Individual configuration
- Two-stage backup concept
- Technical support
Best For
Replacing Excel in a small sales team
Teams tracking customers in spreadsheets get a shared database, deal pipelines and activity history through a three-step import that needs no IT help.
GDPR-sensitive professional services
Tax advisors, law firms, insurance and finance brokers who need customer data encrypted and physically stored in Germany rather than in a US cloud.
Trades and field-service SMBs
Handwerker, photovoltaic installers, facility and cleaning services managing inbound enquiries, quotes and follow-ups without a heavyweight system.
Downsizing from an over-specified CRM
Companies whose Salesforce or HubSpot rollout stalled on complexity and adoption, wanting only leads, deals, contacts and activities.
Freelancers and micro-agencies
Solo consultants and small marketing or event agencies who want structured lead management and a KPI dashboard at a fixed monthly cost.
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