About Gravity Forms
Gravity Forms is a premium WordPress form builder plugin that enables users to create advanced forms, collect payments, automate workflows, and manage data — all within WordPress. Trusted by over 5 million websites, it pioneered the premium WordPress plugin model in 2008 and remains one of the most feature-rich form solutions for WordPress.
Pros & Cons
Pros
- Unmatched conditional logic — the most powerful show/hide rules across fields, pages, notifications, and integrations in the WordPress form space
- Deep WordPress integration — works seamlessly with themes, post types, and the WordPress admin without third-party embedding
- Extremely flexible and extensible — extensive hooks, filters, and developer APIs allow advanced customizations
- Intuitive drag-and-drop builder makes creating both simple and complex multi-page forms straightforward for non-technical users
- Strong data management with entry storage, export capabilities, and automatic email notifications
- Massive ecosystem of 50+ official add-ons for payment processors, CRMs, email marketing, and productivity tools
Cons
- No free tier available — more expensive than freemium competitors like WPForms or Contact Form 7
- Advanced features like surveys, conversational forms, and user registration locked behind the \u0024259/year Elite plan
- Requires CSS knowledge for custom styling — out-of-the-box design is minimal
- No undo functionality — accidentally deleting a form field cannot be reversed
- WordPress-only — cannot be used outside of WordPress, limiting flexibility for multi-platform teams
Key Features
Drag-and-Drop Form Builder
Visually design forms with an intuitive drag-and-drop interface supporting multi-column layouts and field positioning
Conditional Logic
Show or hide fields, sections, pages, notifications, and confirmations based on user selections and form data
Payment Processing
Accept payments, subscriptions, and donations via Stripe, PayPal, Square, and Mollie directly from forms
File Uploads
Allow users to attach photos and documents with configurable file upload fields and size limits
Multi-Page Forms
Break long forms into paginated steps to reduce abandonment and improve completion rates
Email Routing & Notifications
Configure complex email routing logic for notifications and confirmations based on user selections
Survey & Polls
Create surveys with built-in reporting, polls, and quiz functionality via dedicated add-ons
Calculations
Dynamically calculate field values based on mathematical formulas and user inputs for quotes and pricing
50+ Integrations
Connect with Zapier, HubSpot, Mailchimp, Stripe, Slack, Trello, Zoho CRM, and many more services
GDPR & Accessibility Compliance
Built-in GDPR data management tools, reCAPTCHA support, and WCAG 2.1AA accessibility compliance
Pricing
- 1 site license
- Standard support
- HubSpot integration
- Mailchimp integration
- ActiveCampaign integration
- reCAPTCHA & Cloudflare Turnstile
- 15+ basic integrations
- 3 site licenses
- Standard support
- Everything in Basic
- Stripe & PayPal Checkout
- Square payments
- Zapier integration
- Trello, Dropbox, Slack
- Twilio & Zoho CRM
- Unlimited site licenses
- Priority support
- WordPress Multisite compatible
- All add-ons included
- Conversational Forms
- Surveys, Polls, Quizzes
- User Registration
- Gravity SMTP
- Coupons & Signatures
- Partial Entries & Geolocation
Best For
Lead Generation & Contact Forms
Build conversion-optimized contact forms, quote request forms, and lead capture forms with conditional logic, email routing, and CRM integration
E-commerce & Payment Collection
Accept one-time payments, recurring subscriptions, and donations directly through forms using Stripe, PayPal, or Square integration
Surveys, Polls & Research
Create professional surveys with conditional branching, Likert scales, and built-in reporting for customer feedback and market research
User Registration & Directory Building
Register WordPress users, build member directories, and create user-generated content submission forms with file uploads
Complex Multi-Step Workflows
Build multi-page application forms, event registrations, or onboarding processes with calculated fields and automated email sequences
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Featured In
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Best for WordPress-powered businesses that need payments, complex workflows, and full data ownership at a predictable flat cost.
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