Founded
2008
Starting Price
\u002459
Category
Forms & Surveys
Last updated April 8, 2026
About Gravity Forms
Gravity Forms is a premium WordPress form builder plugin that enables users to create advanced forms, collect payments, automate workflows, and manage data — all within WordPress. Trusted by over 5 million websites, it pioneered the premium WordPress plugin model in 2008 and remains one of the most feature-rich form solutions for WordPress.
Pros & Cons
Pros
- Unmatched conditional logic — the most powerful show/hide rules across fields, pages, notifications, and integrations in the WordPress form space
- Deep WordPress integration — works seamlessly with themes, post types, and the WordPress admin without third-party embedding
- Extremely flexible and extensible — extensive hooks, filters, and developer APIs allow advanced customizations
- Intuitive drag-and-drop builder makes creating both simple and complex multi-page forms straightforward for non-technical users
- Strong data management with entry storage, export capabilities, and automatic email notifications
Key Features
Drag-and-Drop Form Builder
Visually design forms with an intuitive drag-and-drop interface supporting multi-column layouts and field positioning
Conditional Logic
Show or hide fields, sections, pages, notifications, and confirmations based on user selections and form data
Payment Processing
Accept payments, subscriptions, and donations via Stripe, PayPal, Square, and Mollie directly from forms
File Uploads
Allow users to attach photos and documents with configurable file upload fields and size limits
Multi-Page Forms
Break long forms into paginated steps to reduce abandonment and improve completion rates
Email Routing & Notifications
Configure complex email routing logic for notifications and confirmations based on user selections
Survey & Polls
Create surveys with built-in reporting, polls, and quiz functionality via dedicated add-ons
Pricing
Basic
\u002459/year
- 1 site license
- Standard support
- HubSpot integration
- Mailchimp integration
- ActiveCampaign integration
Best For
Lead Generation & Contact Forms
Build conversion-optimized contact forms, quote request forms, and lead capture forms with conditional logic, email routing, and CRM integration
E-commerce & Payment Collection
Accept one-time payments, recurring subscriptions, and donations directly through forms using Stripe, PayPal, or Square integration
Surveys, Polls & Research
Create professional surveys with conditional branching, Likert scales, and built-in reporting for customer feedback and market research
User Registration & Directory Building
Register WordPress users, build member directories, and create user-generated content submission forms with file uploads
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