Goodly
Tax-free student loan repayment as an employee benefit
Founded
2018
Starting Price
\u00246
Category
HR & Recruiting
Last updated March 18, 2026
About Goodly
Goodly makes it easy for employers to offer student loan repayment as a tax-free employee benefit. The platform handles contribution plans, employee enrollment, loan verification, and payment facilitation, helping companies improve retention and recruit top talent while reducing employee debt by an average of 30%.
Pros & Cons
Pros
- Simple per-employee pricing with no setup costs or annual fees
- 86% of employees say they would stay 5+ years with an employer offering loan repayment benefits
- Tax-free contributions up to \u00245,250 annually benefit both employers and employees
- Reduces average employee debt timeline by 30%
- Unique crowdfunding feature lets friends and family contribute to loan repayment
Key Features
Employer Contribution Management
Set up and manage monthly student loan repayment contributions for participating employees
Employee Dashboard
Individual accounts where employees can manage and track all their student loans in one place
Financial Wellness Content
Access to financial counseling resources and strategies for optimizing loan repayments
Crowdfunding Contributions
Employees can invite friends and family to contribute toward their student loan repayment
Enrollment & Verification
Automated employee enrollment and student loan verification process
Tax-Free Benefits Administration
Contributions qualify for tax deductions for employers and are excluded from employee taxable income
Analytics Dashboard
Employer dashboard with enrollment breakdowns, contribution amounts, and important benefit dates
Pricing
Standard
\u00246/employee/month
- Employer contribution management
- Employee dashboard
- Loan verification
- Financial wellness content
- Crowdfunding feature
Best For
Employee Retention
Reduce turnover by offering a benefit that 86% of workers say would keep them at a company for 5+ years
Talent Recruitment
Differentiate your employer brand by offering student loan repayment as a competitive hiring perk
Diversity & Inclusion
Support equitable financial wellness by helping employees from diverse backgrounds reduce student debt faster
Tax-Advantaged Benefits
Leverage tax deductions for employers and tax-free income for employees through qualified contributions
