Frase
AI-powered SEO content optimization platform for ranking on Google and getting cited by AI
Founded
2016
Starting Price
$39
Category
Content Marketing
Last updated February 14, 2026
About Frase
Frase is an AI-powered SEO and GEO (Generative Engine Optimization) platform used by 50,000+ content teams including ActiveCampaign, Coursera, and Microsoft. It combines SERP analysis, automated content briefs, question research, AI-assisted writing, real-time content optimization scoring, and AI search visibility tracking to help teams create content that ranks on Google and gets cited by AI search engines like ChatGPT, Perplexity, Claude, and Gemini.
Pros & Cons
Pros
- Combines content research, writing, optimization, and AI visibility tracking in one platform
- Excellent question research pulls from Google PAA, Reddit, Quora, and AI-predicted queries
- More affordable than Clearscope ($170+) and MarketMuse ($149+) with broader feature set
- GEO optimization feature is a genuine first-mover advantage for AI search optimization
- 7-day free trial with full Professional features, no credit card required
Key Features
SERP Analysis
Analyzes top 10-20 search results for any keyword, extracting competitor content structure, word counts, heading hierarchies, and topic coverage
Automated Content Briefs
Generates comprehensive research briefs from SERP data including topic clusters, questions to answer, statistics, and recommended article structure
Question Research
Extracts audience questions from Google People Also Ask, Reddit, Quora, and AI-predicted queries with clustering and prioritization
Content Optimization
Real-time topic scoring that compares content against top-ranking pages with keyword suggestions and content gap identification
GEO Optimization
Optimizes content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside traditional Google SEO
AI Search Visibility
Monitors brand mentions and citations across up to 8 AI platforms with alerts when content gets cited
AI Article Wizard
Step-by-step guided article generation combining SERP context with user input for full-length optimized articles
Pricing
Starter
$39/month
- 1 user seat
- 1 domain
- 10 AI-optimized articles/month
- 50 audit pages/month
- AI Search Visibility (2 platforms)
Best For
SEO Content Production at Scale
Increase content output from 1 post/week to 3-4 by automating research, brief creation, and first-draft generation with SEO optimization
Content Brief Creation
Generate comprehensive, data-driven briefs in minutes for freelance or in-house writers with SERP-based insights
AI Search Optimization
Monitor brand citations across AI platforms and optimize content structure to increase visibility in ChatGPT, Perplexity, and Gemini answers
Content Refresh & Optimization
Audit underperforming articles using optimization scoring and content opportunity features to improve rankings
Similar Tools
Featured In
#3
7 Best Tools for Answer Engine Optimization (AEO) in 2026
Best for creating AEO-optimized content — the only tool that combines question research, GEO-specific optimization, and AI citation monitoring in a content-creation workflow, making it essential for teams whose bottleneck is writing AI-citable content, not tracking it.
#2
7 Best Content Marketing Tools for SEO-Driven Growth (2026)
Best research-to-draft pipeline for content teams — the most efficient path from topic idea to SEO-optimized first draft.
