Frase
AI-powered SEO content optimization platform for ranking on Google and getting cited by AI
About Frase
Frase is an AI-powered SEO and GEO (Generative Engine Optimization) platform used by 50,000+ content teams including ActiveCampaign, Coursera, and Microsoft. It combines SERP analysis, automated content briefs, question research, AI-assisted writing, real-time content optimization scoring, and AI search visibility tracking to help teams create content that ranks on Google and gets cited by AI search engines like ChatGPT, Perplexity, Claude, and Gemini.
Pros & Cons
Pros
- Combines content research, writing, optimization, and AI visibility tracking in one platform
- Excellent question research pulls from Google PAA, Reddit, Quora, and AI-predicted queries
- More affordable than Clearscope ($170+) and MarketMuse ($149+) with broader feature set
- GEO optimization feature is a genuine first-mover advantage for AI search optimization
- 7-day free trial with full Professional features, no credit card required
Cons
- AI-generated content requires significant human editing — not publish-ready out of the box
- Limited keyword research depth — doesn't replace Ahrefs or Semrush for search volume and backlink data
- Usage-based credit system can be restrictive for power users
- Advanced features like AI Article Wizard locked behind higher-priced tiers
Key Features
SERP Analysis
Analyzes top 10-20 search results for any keyword, extracting competitor content structure, word counts, heading hierarchies, and topic coverage
Automated Content Briefs
Generates comprehensive research briefs from SERP data including topic clusters, questions to answer, statistics, and recommended article structure
Question Research
Extracts audience questions from Google People Also Ask, Reddit, Quora, and AI-predicted queries with clustering and prioritization
Content Optimization
Real-time topic scoring that compares content against top-ranking pages with keyword suggestions and content gap identification
GEO Optimization
Optimizes content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside traditional Google SEO
AI Search Visibility
Monitors brand mentions and citations across up to 8 AI platforms with alerts when content gets cited
AI Article Wizard
Step-by-step guided article generation combining SERP context with user input for full-length optimized articles
Content Atomization
Converts long-form blog posts into social media content across multiple channels automatically
Internal Linking
Suggests and auto-creates internal links between content pieces based on topical relevance
Brand Voice
AI customization to enforce consistent tone, terminology, and style guidelines across all team-generated content
Pricing
- 1 user seat
- 1 domain
- 10 AI-optimized articles/month
- 50 audit pages/month
- AI Search Visibility (2 platforms)
- SERP analysis
- Content optimization
- 3 user seats
- 5 domains
- 40 AI-optimized articles/month
- 250 audit pages/month
- AI Search Visibility (3 platforms)
- Content calendar
- Brand voice
- GSC integration
- 5 user seats
- 10 domains
- 100 AI-optimized articles/month
- 1,000 audit pages/month
- AI Search Visibility (5 platforms)
- Auto internal linking
- Programmatic SEO
- Custom seats & domains
- AI Search Visibility (8 platforms)
- SSO/SAML
- API access
- White-label reports
- Dedicated account manager
Best For
SEO Content Production at Scale
Increase content output from 1 post/week to 3-4 by automating research, brief creation, and first-draft generation with SEO optimization
Content Brief Creation
Generate comprehensive, data-driven briefs in minutes for freelance or in-house writers with SERP-based insights
AI Search Optimization
Monitor brand citations across AI platforms and optimize content structure to increase visibility in ChatGPT, Perplexity, and Gemini answers
Content Refresh & Optimization
Audit underperforming articles using optimization scoring and content opportunity features to improve rankings
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