Semrush
Online visibility management and digital marketing platform
Founded
2008
Starting Price
$139.95
Category
Advertising & PPC
Last updated February 14, 2026
About Semrush
Semrush is an all-in-one online visibility management platform used by over 1.1 million users worldwide. It provides 50+ tools for SEO, content marketing, competitive research, PPC advertising, and social media marketing, powered by the largest keyword database (21.1B+ keywords) and backlink database (43T+ links) on the market.
Pros & Cons
Pros
- Most comprehensive SEO toolkit on the market with 50+ tools in one platform
- Largest keyword database (21.1B+) and backlink database (43T+ links) for unmatched data coverage
- Excellent competitive analysis — deep visibility into competitors' organic, paid, and content strategies
- Actionable site audit tool that prioritizes technical SEO fixes by impact
- Strong content marketing platform with topic research, SEO writing assistant, and performance tracking
Key Features
Keyword Magic Tool
Research keywords across a database of 21.1 billion+ keywords with search volume, difficulty, and competitive data
Site Audit
Crawl your website to identify technical SEO issues, broken links, and on-page problems with prioritized fix recommendations
Position Tracking
Monitor keyword rankings across locations, devices, and search engines with daily updates and competitor comparisons
Backlink Analytics
Analyze backlink profiles with the largest link database (43T+ links), discover link-building opportunities, and monitor toxic links
Competitive Analysis
Uncover competitors' organic and paid strategies, traffic sources, keyword gaps, and market positioning
Content Marketing Platform
Plan, write, and optimize content with topic research, SEO writing assistant, and content performance analytics
AI SEO Toolkit
Monitor AI visibility and track how your brand appears in LLM-generated responses and AI search results
Pricing
Pro
$139.95/month
- 5 projects
- 500 keywords to track
- 10,000 results per report
- 3,000 reports per day
- Keyword Magic Tool
Best For
SEO Campaign Management
Run end-to-end SEO campaigns with keyword research, on-page optimization, technical audits, and rank tracking in a single platform
Competitive Intelligence
Analyze competitors' organic keywords, backlink profiles, PPC spend, and traffic trends to identify strategic opportunities and gaps
Content Marketing Strategy
Build data-driven content calendars using keyword gap analysis, topic research, and SEO writing tools to create content that ranks
PPC Campaign Optimization
Research competitors' ad copy, keywords, and budgets to optimize Google Ads campaigns and reduce cost per acquisition
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