
Online visibility management and digital marketing platform
Semrush is an all-in-one online visibility management platform used by over 1.1 million users worldwide. It provides 50+ tools for SEO, content marketing, competitive research, PPC advertising, and social media marketing, powered by the largest keyword database (21.1B+ keywords) and backlink database (43T+ links) on the market.
Research keywords across a database of 21.1 billion+ keywords with search volume, difficulty, and competitive data
Crawl your website to identify technical SEO issues, broken links, and on-page problems with prioritized fix recommendations
Monitor keyword rankings across locations, devices, and search engines with daily updates and competitor comparisons
Analyze backlink profiles with the largest link database (43T+ links), discover link-building opportunities, and monitor toxic links
Uncover competitors' organic and paid strategies, traffic sources, keyword gaps, and market positioning
Plan, write, and optimize content with topic research, SEO writing assistant, and content performance analytics
Monitor AI visibility and track how your brand appears in LLM-generated responses and AI search results
Run end-to-end SEO campaigns with keyword research, on-page optimization, technical audits, and rank tracking in a single platform
Analyze competitors' organic keywords, backlink profiles, PPC spend, and traffic trends to identify strategic opportunities and gaps
Build data-driven content calendars using keyword gap analysis, topic research, and SEO writing tools to create content that ranks
Research competitors' ad copy, keywords, and budgets to optimize Google Ads campaigns and reduce cost per acquisition
Best all-in-one competitive intelligence suite — ideal for agencies and enterprise teams that need ad research integrated with SEO, content, and market analysis in one platform, though the combined cost reflects enterprise-level positioning.
Best overall SEO platform for organic traffic growth — the most comprehensive keyword database, strongest competitive analysis, and AI visibility tracking make it the default choice for teams serious about scaling organic traffic systematically.
Analyze competitors' PPC campaigns, ad copy, display ads, and Google Shopping strategies
Schedule posts, track engagement, and analyze social performance across major platforms
Manage local listings, track local rankings, and optimize Google Business Profile presence
Generate white-label reports for clients covering rankings, traffic, backlinks, and competitive positioning with automated scheduling

The landing page platform built for higher ad conversions