About Folk
Folk is a lightweight, modern CRM that centralizes contacts, companies, and conversations in one clean interface. It combines contact enrichment, email sequences, pipeline management, and calendar sync — designed for teams that manage relationships across email, LinkedIn, and messaging without the bloat of enterprise CRMs.
Pros & Cons
Pros
- Exceptionally easy setup — most teams are productive within 20 minutes
- Best-in-class LinkedIn integration pulls contacts with one click and auto-enriches profiles
- Clean, modern interface without enterprise CRM bloat — no feature overload
- AI-powered contact deduplication and enrichment saves hours of manual data entry
- Native email and calendar sync keeps every interaction attached to the right contact automatically
Cons
- No free plan — Standard starts at $20/user/month which adds up for larger teams
- Deal pipelines and email sequences locked behind $40/user/month Premium tier
- No mobile app available — desktop and web only
- Limited native integrations beyond Google, Microsoft, and LinkedIn — relies on Zapier/Make for everything else
- Weak sales reporting and analytics compared to more established CRMs
Key Features
Contact Enrichment
Automatically enriches contact profiles with company data, social links, and job titles from multiple sources
Pipeline Management
Visual deal pipelines with customizable stages, drag-and-drop cards, and filtering
Email Sequences
Automated multi-step email outreach with personalization variables and open/click tracking
LinkedIn Integration
Chrome extension imports contacts from LinkedIn profiles and Sales Navigator with one click
Calendar & Email Sync
Native sync with Google and Microsoft mailboxes and calendars — every interaction attached to the right contact
AI-Powered Features
AI assists with email drafting, contact deduplication, and data enrichment
Custom Fields & Views
Flexible contact database with custom properties, filters, and saved views for different workflows
Zapier & Make Integration
Connect to 4,900+ apps via Zapier and Make for automated data flows and workflows
Pricing
- $30/member/month billed monthly
- Pipeline management
- Email campaigns
- Contact enrichment (500 finds/month)
- AI Assistants and Magic fields (2,000/month)
- folkX Chrome extension for LinkedIn
- Email, calendar & WhatsApp sync (1 account per member)
- 2,000 messages/member/month
- 5,000+ integrations
- $60/member/month billed monthly
- Everything in Standard
- Custom objects & Deals
- Email sequences
- Workspace roles and dashboards
- API access
- 1,000 enrichment finds and 5,000 Magic fields/month
- 5 account syncs per member, 5,000 messages/member/month
- Full history of interactions
- From $100/member/month billed monthly
- Custom limits for enrichments, messages, syncs and AI fields
- Security controls for internal and sensitive interactions
- Group-level permissions
- 1:1 onboarding with a dedicated account manager
- Custom integrations
- Priority support
Best For
Startup Sales Teams
Small sales teams that need a clean CRM without the setup overhead and learning curve of HubSpot or Salesforce
Agency Client Management
Creative and consulting agencies tracking client relationships across email, LinkedIn, and meetings
VC & Investor Relations
Venture capital firms and investors managing deal flow, founder relationships, and portfolio contacts
Recruiting & Talent
Recruiting teams managing candidate pipelines with LinkedIn integration and email outreach sequences
Business Development
BD teams running outreach campaigns with email sequences while keeping relationship context centralized
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