Drips
Two-way AI text conversations that drive action in regulated industries
About Drips
Drips is a managed conversational outreach platform that runs two-way, AI-driven SMS and voice campaigns for healthcare payers and providers, insurers, financial services firms, and higher education. Its Drips Connect engine reads the intent of each reply and routes the conversation to the next best action, while a compliance rules engine applies HIPAA, TCPA, FCC, CMS, and state regulations to every message. Drips sells it as Conversations as a Service: a dedicated team handles scripting, launch, A/B testing, and reporting.
Pros & Cons
Pros
- Compliance-first design with a rules engine covering HIPAA, TCPA, FCC, CMS, and state regulations, plus holiday and emergency quiet periods
- Fully managed service: Drips handles scripting, launch, A/B testing, and optimization instead of handing you a self-serve tool
- Two-way conversations that adapt to replies tend to outperform one-way text blasts and outbound dialing for hard-to-reach audiences
- ISO 27001 certified, with AI scrubbing of potentially sensitive information
- Ready-made Salesforce app, Zapier connection, and open API for CRM, dialer, and contact center integration
Cons
- No public pricing; every engagement is quoted by sales
- Built for large organizations in regulated industries, so it is a poor fit for small businesses wanting a self-serve SMS tool
- Little independent user review coverage on sites like G2 or Capterra
- Managed-service model means less direct control over scripts and campaign logic than a DIY platform
Key Features
Conversational Messaging
A proprietary natural language understanding model runs two-way SMS conversations that start with a question and adapt to each reply.
Drips Connect Intent Routing
Reads the intent behind each response and pivots the conversation to the next best action without manual campaign changes.
Drive to Call
Prompts consumers to schedule a call with your contact center only when they are ready to act, instead of cold outbound dialing.
Drips Rules Engine
Applies more than 1,000 rules from HIPAA, TCPA, FCC, CMS, and state regulations, plus holiday and state-of-emergency quiet periods.
Opt-out Detection
NLU detects opt-outs phrased in unpredictable ways and removes those consumers from campaigns automatically.
Visual Voicemail and MMS
Sends clear voicemails with transcriptions and supports images, audio, video, and file sharing through multimedia messaging.
Managed Campaign Team
Each client gets tailored scripting, a consent audit, ongoing A/B testing, carrier call-flag and spam testing, and quarterly business reviews.
Drips Portal
Self-serve access to campaign data, including daily activity reports and upcoming scheduled calls to your contact center.
Integrations and API
Open API, FTP, and webhooks, a pre-built Salesforce app, Zapier, and custom integrations with CRMs, dialers, and call center platforms.
Conversational Insights and Surveys
Beta features that analyze free-text replies for actionable consumer insights and run AI-assisted surveys with follow-ups.
Pricing
- Two-way AI conversational texting and calling
- Dedicated account and customer success team
- Tailored scripting and consent audit
- Compliance rules engine (HIPAA, TCPA, FCC, CMS)
- Drips Portal reporting and quarterly business reviews
- API, webhooks, and Salesforce app integrations
Best For
Health plan enrollment and retention
Payers and brokers use conversational texting to drive enrollment, close care gaps, and improve member participation for Star Ratings measures.
Patient outreach for providers
Healthcare providers reach patients to schedule appointments and follow-ups while staying within HIPAA and TCPA rules.
Insurance lead follow-up
Insurers convert inbound leads by texting first and booking calls with agents only when the prospect is ready to talk.
Financial services collections and engagement
Banks and lenders run compliant two-way conversations to get invoices paid and re-engage customers.
Higher education enrollment
Colleges re-engage prospective and stalled students with conversational outreach governed by FERPA and TCPA requirements.
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