Drip
E-commerce marketing automation that understands shopping behavior
About Drip
Drip is a marketing automation platform built exclusively for e-commerce brands. It tracks shopping behavior including cart abandonment, browse history, and purchase patterns to trigger hyper-personalized email and SMS campaigns. With playbook-style automations for welcome series, cart recovery, post-purchase, win-back, and review requests, Drip helps online stores turn one-time buyers into repeat customers.
Pros & Cons
Pros
- Purpose-built for e-commerce — every feature is designed around shopping behavior
- All features included on every plan — no feature gating by tier
- Pre-built playbooks with best-practice timing get automations running quickly
- Strong revenue attribution shows exactly which campaigns drive sales
- Unlimited email sends on all plans
Cons
- No free plan — starts at $39/mo which is expensive for very small stores
- Smaller template library compared to Mailchimp or Omnisend
- Less well-known brand means fewer community resources and tutorials
- UI can feel dated compared to newer competitors
- Limited beyond e-commerce — not suitable for general marketing needs
Key Features
E-commerce Playbooks
Pre-built automation playbooks for welcome series, cart abandonment, post-purchase, win-back, and review request sequences with optimized timing
Shopping Behavior Tracking
Real-time tracking of cart events, browse behavior, purchase patterns, and product interactions to power personalized campaigns
Visual Workflow Builder
Drag-and-drop automation builder with splits, delays, conditions, and multi-channel actions for complex customer journeys
Dynamic Segmentation
Automatically segment customers by purchase frequency, average order value, product categories bought, and engagement level
Revenue Attribution
Track revenue generated by each automation, campaign, and email to measure exact marketing ROI
E-commerce Integrations
Native integrations with Shopify, WooCommerce, BigCommerce, Magento, and custom stores via API
SMS Marketing
Built-in SMS campaigns and automations alongside email for multichannel cart recovery and promotions
Onsite Campaigns
Pop-ups, slide-ins, and embedded forms with behavioral targeting for list building and on-site conversions
Pricing
- Full feature access
- Unlimited email sends
- Email + SMS
- All automations
- All integrations
- 14-day free trial
- Full feature access
- Unlimited email sends
- Email + SMS
- All automations
- All integrations
- Revenue reporting
- Full feature access
- Unlimited email sends
- Email + SMS
- All automations
- All integrations
- Priority support
Best For
DTC Brand Marketing
Run sophisticated email and SMS campaigns based on real shopping behavior for direct-to-consumer brands
Cart Recovery Optimization
Deploy multi-step abandoned cart sequences with product images, urgency messaging, and SMS follow-ups
Customer Lifecycle Management
Automate the entire customer journey from welcome to repeat purchase to win-back with playbook-style workflows
Revenue-Focused Marketing
Track and optimize marketing spend with detailed revenue attribution across all automations and campaigns
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Best for DTC brands committed to e-commerce — Drip's exclusive e-commerce focus and all-inclusive pricing make it ideal for stores that want deep shopping behavior automation without paying for features they don't need.