Compass
AI-powered customer research for B2B buyer intelligence
About Compass
Compass by GetWhys is an AI-powered customer research platform that gives GTM teams on-demand answers about B2B buyers, software vendors, and competitive landscapes. It draws from InsightDB, a proprietary database of over 30,000 firsthand experiences from verified software purchasers, delivering traceable insights in seconds. Designed for product marketers, sales teams, and competitive intelligence professionals.
Pros & Cons
Pros
- Instant access to 30,000+ pre-screened B2B buyer interviews eliminates weeks of research
- Full traceability with source citations means insights can be trusted and shared
- Flat-rate pricing with unlimited requests avoids per-project costs
- Coverage scores provide transparency into answer confidence levels
- Used by enterprise brands including DocuSign, Intel, Verizon, and Docker
Cons
- No free trial or self-serve signup — must request pricing or book a demo
- InsightDB coverage may have gaps for niche verticals or early-stage markets
- Scale and Enterprise tier pricing is opaque, requiring a sales call
- Primarily focused on B2B software buying — less useful for B2C industries
Key Features
InsightDB Access
Query a database of 30,000+ firsthand experiences from verified B2B software buyers
AI-Powered Answers
Get precise answers about software vendors, buyer behavior, and competitive positioning in seconds
Source-Linked Citations
Every insight is traceable back to anonymized source interviews for data provenance
Coverage Scores
Each answer shows how much InsightDB data was used, indicating confidence level
Competitive Intelligence
Research competitor customers to uncover pricing, negotiation tactics, and switching triggers
Messaging Validation
Test positioning and messaging copy against real target buyer language and feedback
Buyer Behavior Analysis
Understand how and why buyers make software purchasing decisions at every funnel stage
Pricing
- 1 seat
- Unlimited insights
- Unlimited answer requests
- 2-week answer SLA
- InsightDB access
- Everything in Pro
- 1-week answer SLA
- Inline citations with direct quotes
- Coverage scores
- Multi-seat
- Everything in Scale
- Custom integrations
- Dedicated support
- Salesforce integration
Best For
Competitive Intelligence
Understand competitor pricing, contract terms, and negotiation tactics before customer calls
Messaging & Positioning
Validate messaging frameworks against actual buyer vocabulary and decision criteria
Win/Loss Analysis
Understand why deals are won or lost by querying buyer experiences at similar companies
Product Discovery Research
Identify where customers struggle with competing solutions to inform roadmap priorities
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